She's an Ad Council UX Committee member and our latest Champion for Good! Meet Luvy Delgado of Leviathan and discover her favorite social good ads, the advice she would give to her younger self and much more!
Ad Council: How have you worked with the Ad Council? What campaign(s) have you supported and what was the project you worked on with us?
Luvy Delgado: It’s been a great pleasure to be part of the Ad Council UX Committee since 2017, which seems just like yesterday. A few campaigns that I’ve had the opportunity to review are “LGBT Acceptance,” “Shelter Pet Project,” “Know Your Girls,” “I Want to be Recycled,” and “Discover the Forest” most recently. I’m sure I've missed a few, too. Overall, it’s always fun to be part of these campaigns even if it’s just hearing the ideas as I always come out learning something new.
AC: Social good ads pull at our heartstrings. What social good ad has made you cry or stand up and cheer?
LD: I would be remiss not to mention the amazing “ Rising ” short film. It’s beautiful and a tearjerker, but also close to my heart with the topic being similar to a personal experience. I’m sure everyone mentions Microsoft’s “ We All Win ” Ad; they did such a great job “showing” and not telling how a company listens to their users and can modify their products to be inclusive.
AC: Why do you think it’s important for brands to have a corporate social responsibility plan in the world we live in?
LD: Brands today fight for consumer attention and loyalty; they have a lot of influence in everyday life. It’s important they balance that influence with social good. Which enacted correctly, these brands can make true impacts in people’s view and life.
AC: What was the greatest piece of advice someone gave you, and how did it end up helping you?
LD: This industry can be a tough place to make your voice heard. There are a lot of strong personalities competing for their ideas to be picked. It took me a long time to learn to trust my instincts and not apologize for voicing my ideas.
The best advice I ever received was to be assertive! Don’t start the emails with “just following up...” Ask for what you need. You will be taken more seriously. This was given to me when I was 22 and in my first job; my boss was a strong willed 4’9” powerhouse. To me at that time she seemed scary in her focus and demands, but the person I learned the most from to date.
AC: If you were giving a commencement speech to this year’s college graduates, what would you want them to know?
LD: I would want them to know they must be confident in their ideas, listen to others’ points of view before giving theirs--especially when you are starting out--and be respectful when giving feedback. And lastly, but most importantly, please bring solutions with your problems it will help you get more constructive feedback and open a dialogue that would otherwise not be possible.
AC: How has your organization improved or innovated the digital landscape in the last year?
LD: We’ve implemented ways to discreetly embed technology into high-end interior environments, and elevated visitor experiences.
AC: What can we look forward to from your organization this year?
LD: We're working on large-scale digital environments such as airport installations, experience centers and immersive art installations.
AC: You’re planning a “Change the World” dinner party and you can invite anyone (living, dead or fictional). Who are three people on your list?
LD: The answer to this question changes everyday. Today it’s Frida Kahlo (I’m loving her uses of color lately), Julia Child (I mean she’s an amazing role model for late-start careers) and my best friend to laugh at how weird that dinner party was.
AC: In 40 years, what will people be nostalgic for?
LD: If you're an optimist, I would say cell phones--remember those? If you are a pessimist or a realist, it would be the ice caps, fish...large animals. Who knows...remember paper money?