With rising rates of poverty due to the COVID-19 pandemic, declining wages, and long-standing racial injustices, we, in the media, marketing and advertising industries, have an opportunity: Together, we can help shift misperceptions around poverty, shine a light on the millions of people experiencing it, and amplify the conversation around expanding economic mobility. Collectively, we can replace current narratives with ones that are more accurate, constructive and empathetic.
Ad Council Edge, in partnership with the Bill & Melinda Gates Foundation, created a critically important learning initiative for creative agencies, brands, technology and media companies interested in changing the conversation on poverty and economic mobility in America.
Review the current state of poverty and economic mobility in America
Break down harmful misperceptions and stereotypes fueling inaccurate depictions
Discuss better frames and narratives for talking about (and to) those in poverty
PEM | Intro Splash Video
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Language Matters: Words to Avoid When Talking About Poverty in America
By participating in this initiative, you are taking the first step toward changing the narrative around poverty and economic mobility. We encourage you to continuing growing your knowledge of these issues and the work that’s being done throughout the country to shift misperceptions, shine a light on the millions of people experiencing poverty, and amplify the conversation around expanding economic mobility.