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PSA Features New Song from Alicia Keys, ‘Good Job’

WWE Superstars Drew McIntyre, Charlotte Flair, Kofi Kingston Featured in New Videos

Leading brands, ad agencies, media companies to feature new “roof” iconography above their logos and promote public service advertisements that urge the public to stay home

MTV’s new research reveals that Americans are experiencing a 37% drop in mental wellness, especially women and younger people, with 56% not seeking help AloneTogether.com hub and suite of creative assets provide resources and tools to help people "Stay Calm, Stay Connected and Stay Active" while they stay home

The month-long partnership marks the campaign’s and the Ad Council’s first-ever video game collaboration featuring an in-game integration

New York, NY, March 17, 2020 — In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.

New York, NY, March 17, 2020 -- In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.

Longstanding effort from the U.S. Department of Transportation, the Television Bureau of Advertising and the Ad Council emphasizes states with most holiday season drunk driving fatalities

Research to focus on Generation Z, Millennials, Generation X, and Baby Boomers and will include message testing to inform communications programs designed to increase voter engagement

The best way to help those affected by a humanitarian crisis and natural disaster is by donating money rather than goods. Financial donations help support communities in crisis and in the immediate aftermath of a disaster. Financial donations are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

For communities impacted by natural disasters, like the recent Los Angeles, California wildfires, Hurricanes Idalia and Ian, and the earthquakes in Morocco, Turkey, and Syria, it is important to encourage audiences to support disaster relief efforts through cash donations. This campaign drives audiences to SupportDisasterRelief.org to disaster-specific relief funds through GlobalGiving to help support these communities in crisis in the immediate aftermath of a disaster and for their longer-term recovery.

The number of forcibly displaced people has hit a record high with over 84 million people forced to flee from their homes due to conflicts and persecution. At this moment, millions of refugees and displaced people from  Afghanistan,  Syria,  Yemen , Sudan, and Ukraine are facing the most challenging moment of their lives. Audiences are encouraged to support refugees at SupportCrisisRelief.org.

Jacki Kelley of Dentsu Aegis Network Announced as Vice Chair

New arm of the business will advise foundations, nonprofits and companies on ways to inspire and engage the public around social change

Beloved Wildfire Prevention Icon Rings in Birthday Alongside Fans, Celebrities

New Campaign with Ad Council and The U.S. Department of Health & Human Services’ Administration for Children and Families Highlights the Importance of Small Moments Shared Between Dads and Their Children

What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the diverse experiences of real dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.

All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources.

The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.