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Robust plan to address youth vaping includes national awareness campaign with the Ad Council, Vape-Free Schools Initiative, advocacy measures, groundbreaking research

Multichannel responsible drinking effort will focus on buzzed driving prevention

New Public Service Advertisements (PSAs) Highlight the Importance of Fathers Being There for Their Kids

The Emmy®-Award Winning Campaign from the Ad Council and R/GA Delivers Message Against Racial Injustice with Resources for the American Public to Take Action

PSA Features New Song from Alicia Keys, ‘Good Job’

National public service advertisements highlight the risk of “family fire” amid sharp increase in gun sales

Winning Public Service Advertisements Created by High School and College Students (PSAs) Premiere Nationally

WWE Superstars Drew McIntyre, Charlotte Flair, Kofi Kingston Featured in New Videos

Diego Scotti, EVP & Chief Marketing Officer at Verizon, is Named a Board Vice Chair

Leading brands, ad agencies, media companies to feature new “roof” iconography above their logos and promote public service advertisements that urge the public to stay home

The month-long partnership marks the campaign’s and the Ad Council’s first-ever video game collaboration featuring an in-game integration

MTV’s new research reveals that Americans are experiencing a 37% drop in mental wellness, especially women and younger people, with 56% not seeking help AloneTogether.com hub and suite of creative assets provide resources and tools to help people "Stay Calm, Stay Connected and Stay Active" while they stay home

The best way to help those affected by a humanitarian crisis and natural disaster is by donating money rather than goods. Financial donations help support communities in crisis and in the immediate aftermath of a disaster. Financial donations are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

For communities impacted by natural disasters, like the recent Los Angeles, California wildfires, Hurricanes Idalia and Ian, and the earthquakes in Morocco, Turkey, and Syria, it is important to encourage audiences to support disaster relief efforts through cash donations. This campaign drives audiences to SupportDisasterRelief.org to disaster-specific relief funds through GlobalGiving to help support these communities in crisis in the immediate aftermath of a disaster and for their longer-term recovery.

The number of forcibly displaced people has hit a record high with over 84 million people forced to flee from their homes due to conflicts and persecution. At this moment, millions of refugees and displaced people from  Afghanistan,  Syria,  Yemen , Sudan, and Ukraine are facing the most challenging moment of their lives. Audiences are encouraged to support refugees at SupportCrisisRelief.org.

Research to focus on Generation Z, Millennials, Generation X, and Baby Boomers and will include message testing to inform communications programs designed to increase voter engagement

New York, NY, March 17, 2020 — In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.

Longstanding effort from the U.S. Department of Transportation, the Television Bureau of Advertising and the Ad Council emphasizes states with most holiday season drunk driving fatalities