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Today’s leaders are navigating something completely new. For the first time in history, five generations are working side by side. Each group arrived in the workplace shaped by the cultural moments, technologies, and social norms of their era—broad patterns that often influence how people communicate, solve problems, adopt new tools, and approach collaboration.

Driving meaningful change among health care professionals (HCPs) requires more than compelling creative—it demands deep empathy, strategic precision and a genuine understanding of their daily realities. That’s the approach behind the latest from the Ad Council’s “Agree to Agree” campaign, to craft messaging that empowers HCPs to initiate life-saving conversations about firearm safety with patients and their families.

Every day, Americans spend an average of a movie's worth of time on TikTok. What if even a fraction of that time could be used to help end hunger? That’s the question we asked when we partnered with TikTok and Feeding America for Hunger Action Month.

The event honored NFL Commissioner Roger Goodell and celebrated the nonprofit’s partners powering progress

New PSAs from the “Don’t Wait. Reach Out.” Campaign Encourage All Veterans to Seek Help When They Need It

The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it’s safe to drive after consuming marijuana.