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I get to start each new year by attending CES in Las Vegas–previewing emerging technology, meeting with partners who are building the products shaping the future, and having thoughtful discussions about where marketing, media, and culture are headed. CES 2026 was no exception. It was a jam-packed three days filled with speaking engagements, partner brainstorms, panels with leaders I admire, an intimate salon-style dinner, and, of course, wow moments on the trade show floor.

Today’s leaders are navigating something completely new. For the first time in history, five generations are working side by side. Each group arrived in the workplace shaped by the cultural moments, technologies, and social norms of their era—broad patterns that often influence how people communicate, solve problems, adopt new tools, and approach collaboration.

Driving meaningful change among health care professionals (HCPs) requires more than compelling creative—it demands deep empathy, strategic precision and a genuine understanding of their daily realities. That’s the approach behind the latest from the Ad Council’s “Agree to Agree” campaign, to craft messaging that empowers HCPs to initiate life-saving conversations about firearm safety with patients and their families.

Hundreds of local broadcast TV stations nationwide unite during the holiday season to air lifesaving PSAs

The event honored NFL Commissioner Roger Goodell and celebrated the nonprofit’s partners powering progress

New PSAs from the “Don’t Wait. Reach Out.” Campaign Encourage All Veterans to Seek Help When They Need It