Media Planning
Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout January, February, and March. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
Programmatic publishers: for a more hands off media planning approach please contact banners@adcouncil.org about how you can donate to the Ad Council via The Trade Desk.
Programmatic publishers: for a more hands off media planning approach please contact banners@adcouncil.org about how you can donate to the Ad Council via The Trade Desk.
See other seasonal campaigns in Q1
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New Creative in Q1
High School Equivalency
For more than 29 million American adults without a high school diploma, opportunities are limited. The Finish Your Diploma campaign makes it easy to find a nearby, free adult education center using the zip code search tool at FinishYourDiploma.org.
As an evolution of the When You Graduate, They Graduate campaign, the new work, Yearbook, highlights the impact that going back to school and finishing your High School Equivalency can have on your loved ones and community. Along with increased job opportunities and higher earnings, when you graduate, you help your loved ones and community to have a brighter future.
Who to Target: Adults 25+
As an evolution of the When You Graduate, They Graduate campaign, the new work, Yearbook, highlights the impact that going back to school and finishing your High School Equivalency can have on your loved ones and community. Along with increased job opportunities and higher earnings, when you graduate, you help your loved ones and community to have a brighter future.
Who to Target: Adults 25+
Available:
January 2024
English
TV, Radio, Print, OOH, Digital
Spanish
TV, Radio, Print, OOH, Digital
Wildfire Prevention
For over 80 years, Smokey Bear has been protecting our nation’s wildlands and sharing his ever more important wildfire prevention tips. With his iconic, “Only you can prevent wildfires,” catchphrase and signature belt and hat, Smokey continues to remind audiences that when we practice fire safety, we all do our part in keeping our nation’s wildlands safe. Run new PSAs to encourage viewers to do their part in preventing wildfires and to show how Smokey is within us all.
Who to Target: Adults 18-54
Who to Target: Adults 18-54
Available:
Mid-January
English
TV, Online Video, Radio, Print, OOH, Digital
Belonging Begins With Us
In partnership with the Team Up Project, the Ad Council and the American Immigration Council’s “Belonging Begins with Us” campaign is releasing new PSAs that encourage adults living in the U.S. to connect with others across lines of difference to strengthen their local communities so that everyone can feel like they belong.
Who to Target: Adults 18+
Who to Target: Adults 18+
Available:
Early March
English
TV, Digital
Featured Campaign: Paths to Recovery
Paths to Recovery
In 2022, nearly 49 million people ages 12 and older in the U.S. had a substance use disorder (SUD) – but recovery is possible. The campaign, “Start With Hope,” shares powerful first-person stories of lived experience, inclusive of many different paths toward recovery. The campaign aims to support Black and Hispanic/Latinx communities, given the healthcare disparities and added stigma that these communities face on their paths towards recovery.
In 2022, nearly 49 million people ages 12 and older in the U.S. had a substance use disorder (SUD) – but recovery is possible. The campaign, “Start With Hope,” shares powerful first-person stories of lived experience, inclusive of many different paths toward recovery. The campaign aims to support Black and Hispanic/Latinx communities, given the healthcare disparities and added stigma that these communities face on their paths towards recovery.
Who to Target:
Black/African American and Hispanic/Latinx individuals ages 25-54
Availability:
All assets are now available
English Assets:
TV, Radio, Digital, Print, Out of Home, Online Video
Spanish Assets:
TV, Radio, Digital, Print, Out of Home, Online Video
Black/African American and Hispanic/Latinx individuals ages 25-54
Availability:
All assets are now available
English Assets:
TV, Radio, Digital, Print, Out of Home, Online Video
Spanish Assets:
TV, Radio, Digital, Print, Out of Home, Online Video
Q1 Seasonal Calendar
January
New Year Resolutions
Run PSAs to inspire adults to fulfill their new year resolution by going back to school to earn their high school equivalency.
Winter Weather Preparedness
This winter, run PSAs encouraging older adults to take control and prepare for any disaster by assessing their needs, making a plan, and engaging their support network.
February
Winter Weather Preparedness
This winter, run PSAs encouraging older adults to take control and prepare for any disaster by assessing their needs, making a plan, and engaging their support network.
February 11 - Super Bowl Sunday
Run PSAs to remind young men that buzzed driving is drunk driving ahead of Super Bowl Sunday.
March
Winter Weather Preparedness
This winter, run PSAs encouraging older adults to take control and prepare for any disaster by assessing their needs, making a plan, and engaging their support network.
Wildfire Prevention Season
March marks the start of key wildfire prevention season.
Some Frequently Asked Questions (And Answers!)
- How does the Ad Council distribute PSAs?
- Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
- How do I download Banner/Online Video assets?
- To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.
- How do I find the specific PSA I'm looking for?
- On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
- Why do I need to register to download?
- We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
- Do PSAs have expiration dates?
- Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
- What are the general terms of use for Ad Council PSAs?
- Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
- How do I stay up to date on new Ad Council PSAs?
- When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
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