Media Planning
Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout April, May, and June. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
See other seasonal campaigns in Q2
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New Creative in Q2
Heatstroke Prevention
Parked cars get hot, fast – and can be deadly. A child’s body temperature rises three to five times faster than an adult’s, and even at temperatures as low as 60°F, a child that has been forgotten in, left behind in, or gained access to a parked car can be at risk of heatstroke. New "Never Happens" PSAs remind families with young children that no amount of time is safe to leave a child in the car and these tragedies can happen to anyone, but they are always preventable.
Who to Target: Parents and caregivers of children ages 0-5
Who to Target: Parents and caregivers of children ages 0-5
Available:
May
English
TV, Radio, Print, OOH, and Digital
Spanish
TV, Radio, Print, OOH, and Digital
Acceptance and Understanding
At a time when many Americans feel isolated and believe a lack of respect and courtesy is a problem, new PSAs from Love Has No Labels use real stories to show that human connection isn’t rare — it’s innate. Because the things that make us different can never change what makes us human.
Who to Target: Age: 18-64+ AND Parents with children <18 at home
Who to Target: Age: 18-64+ AND Parents with children <18 at home
Available:
Mid-May
English
TV, Radio, OOH and Banners
Alzheimer's Awareness
Early signs of Alzheimer’s and other dementias are often dismissed for normal aging. Early detection and diagnosis are critical, offering the best opportunity for care, management, and treatment for a loved one. During Alzheimer’s and Brain Awareness Month in June, these PSAs will help educate on the early warning signs and the importance of early detection, so people can make the best decisions for their family.
Who to Target:
People 35-54, with a loved one 55+
Who to Target:
People 35-54, with a loved one 55+
Available:
Early June
English
Print, OOH, Digital
Spanish
See existing assets
Love, Your Mind
Love, Your Mind is accelerating mental health progress through the cultural influence of sports, driven by a coalition of athletes, major sports leagues and organizations, mental health experts, media, brands, and philanthropies. The PSAs are a reminder that taking care of our minds is just as important as our physical health. The Love, Your Mind campaign offers inspiration, community, and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health.
Who to Target: Adults, Sports Fans, 18-44
Who to Target: Adults, Sports Fans, 18-44
Available:
June
English
TV
Spanish
TV
Q2 Seasonal Calendar
July
7/4: Fourth of July Holiday
This Fourth of July, run PSAs that remind young men to plan for a sober ride, so they can enjoy the festivities and get home safe - because Buzzed Driving is Drunk Driving.
Wildfire Season
This season, a new “Pass It On” TV PSA highlights debris burning safety, joining other existing available assets highlighting everything from campfire safety to classic Smokey Bear nostalgia.
August
Back-to-School Season
This Back-To-School season, encourage adults to finish their high school diplomas so they can have a brighter future for themselves, their families, and their communities.
As students prepare to go back to school, it’s an important time for parents, caregivers, and health care professionals to have conversations about youth firearm injury prevention. This back-to-school season, run PSAs encouraging conversations among parents and health care professionals about keeping kids safe from firearm injuries.
This back-to-school season encourage parents to proactively talk to their kids about the risks associated with trying e-cigarettes.
Wildfire Season
This season, a new “Pass It On” TV PSA highlights debris burning safety, joining other existing available assets highlighting everything from campfire safety to classic Smokey Bear nostalgia.
Some Frequently Asked Questions (And Answers!)
- How does the Ad Council distribute PSAs?
- Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
- How do I download Banner/Online Video assets?
- To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.
- How do I find the specific PSA I'm looking for?
- On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
- Why do I need to register to download?
- We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
- Do PSAs have expiration dates?
- Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
- What are the general terms of use for Ad Council PSAs?
- Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
- How do I stay up to date on new Ad Council PSAs?
- When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
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