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Media Planning

Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout January, February, and March. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.

Programmatic publishers: for a more hands off media planning approach please contact banners@adcouncil.org about how you can donate to the Ad Council via The Trade Desk.

See other seasonal campaigns in Q1

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New Creative in Q1

High School Equivalency

For more than 29 million American adults without a high school diploma, opportunities are limited. The Finish Your Diploma campaign makes it easy to find a nearby, free adult education center using the zip code search tool at FinishYourDiploma.org.

As an evolution of the When You Graduate, They Graduate campaign, the new work, Yearbook, highlights the impact that going back to school and finishing your High School Equivalency can have on your loved ones and community. Along with increased job opportunities and higher earnings, when you graduate, you help your loved ones and community to have a brighter future.

Who to Target: Adults 25+
Available: January 2024
English TV, Radio, Print, OOH, Digital
Spanish TV, Radio, Print, OOH, Digital

Wildfire Prevention

For over 80 years, Smokey Bear has been protecting our nation’s wildlands and sharing his ever more important wildfire prevention tips. With his iconic, “Only you can prevent wildfires,” catchphrase and signature belt and hat, Smokey continues to remind audiences that when we practice fire safety, we all do our part in keeping our nation’s wildlands safe. Run new PSAs to encourage viewers to do their part in preventing wildfires and to show how Smokey is within us all.

Who to Target: Adults 18-54
Available: Mid-January
English TV, Online Video, Radio, Print, OOH, Digital

Belonging Begins With Us

In partnership with the Team Up Project, the Ad Council and the American Immigration Council’s “Belonging Begins with Us” campaign is releasing new PSAs that encourage adults living in the U.S. to connect with others across lines of difference to strengthen their local communities so that everyone can feel like they belong.

Who to Target: Adults 18+
Available: Early March
English TV, Digital

Featured Campaign: Paths to Recovery

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Paths to Recovery

In 2022, nearly 49 million people ages 12 and older in the U.S. had a substance use disorder (SUD) – but recovery is possible. The campaign, “Start With Hope,” shares powerful first-person stories of lived experience, inclusive of many different paths toward recovery. The campaign aims to support Black and Hispanic/Latinx communities, given the healthcare disparities and added stigma that these communities face on their paths towards recovery.
Who to Target:
Black/African American and Hispanic/Latinx individuals ages 25-54

Availability:
All assets are now available

English Assets:
TV, Radio, Digital, Print, Out of Home, Online Video

Spanish Assets:
TV, Radio, Digital, Print, Out of Home, Online Video
Q1 Seasonal Calendar

January

New Year Resolutions

Run PSAs to inspire adults to fulfill their new year resolution by going back to school to earn their high school equivalency.

Winter Weather Preparedness

This winter, run PSAs encouraging older adults to take control and prepare for any disaster by assessing their needs, making a plan, and engaging their support network.

February

Winter Weather Preparedness

This winter, run PSAs encouraging older adults to take control and prepare for any disaster by assessing their needs, making a plan, and engaging their support network.

February 11 - Super Bowl Sunday

Run PSAs to remind young men that buzzed driving is drunk driving ahead of Super Bowl Sunday.

March

Winter Weather Preparedness

This winter, run PSAs encouraging older adults to take control and prepare for any disaster by assessing their needs, making a plan, and engaging their support network.

Wildfire Prevention Season

March marks the start of key wildfire prevention season.

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