Media Planning
Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout April, May, and June. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
Programmatic publishers: for a more hands off media planning approach please contact banners@adcouncil.org about how you can donate to the Ad Council via The Trade Desk.
Programmatic publishers: for a more hands off media planning approach please contact banners@adcouncil.org about how you can donate to the Ad Council via The Trade Desk.
See other seasonal campaigns in Q2
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New Creative in Q2
Extreme Risk Laws Education
In any crisis, time is precious. Those in crisis need time to think things over, to seek professional support, and to heal. But bullets move faster than people can heal. When a loved one is saying or doing things that suggest they intend to harm themselves or others, having access to a gun can create a dangerous situation.
Extreme risk laws currently exist in 21 states and Washington D.C. In Illinois, these civil orders – known as Firearm Restraining Orders (FROs) – temporarily prevent someone in crisis from purchasing or possessing firearms. By doing so, they can pause a potentially deadly situation and give someone the time they need to heal.
Extreme risk laws currently exist in 21 states and Washington D.C. In Illinois, these civil orders – known as Firearm Restraining Orders (FROs) – temporarily prevent someone in crisis from purchasing or possessing firearms. By doing so, they can pause a potentially deadly situation and give someone the time they need to heal.
Available:
Now
English
Radio, Print, OOH, Digital
Suicide Prevention (Teen and Young Adult Mental Health)
Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends. In new PSAs, characters from video game, Final Fantasy VII Rebirth, reflect on the importance of peer support, reminding young adults that checking in on a friend is “totally worth it!”
Who to Target: Teens and young adults ages 16-24, with emphasis on Black and Hispanic/Latine communities
Who to Target: Teens and young adults ages 16-24, with emphasis on Black and Hispanic/Latine communities
Available:
Now
English
Video, OOH, digital assets
Love Has No Labels
Hate keeps showing up, but it will never overpower love. Love Has No Labels’ new film Love Leads celebrates the power of love, showing that love transcends boundaries, defies expectations, and always endures. Love Leads is grounded in celebrating real examples of inclusion, love, and support across identity labels.
Who to Target: General audience
Who to Target: General audience
Available:
Early April
English
TV, Digital
Buzzed Driving Prevention
In partnership with NHTSA, the Ad Council is releasing a new PSA campaign encouraging responsible driving behavior by highlighting how driving buzzed can result in devastating consequences for individuals and those around them. The new work, Your Life Sounds Great, highlights life's simple, beautiful moments to remind viewers that buzzed driving can bring all of those moments to a screeching halt. Run new PSAs to remind young men that buzzed driving is drunk driving.
Who to Target: Young men between the ages of 21 and 34
Who to Target: Young men between the ages of 21 and 34
Available:
Mid-April
English
TV, OOH, Radio, Digital, Print
Heatstroke Prevention
Pediatric vehicular heatstroke is the leading cause of non-crash, vehicle-related fatalities for children aged 14 and younger. A child’s body temperature rises 3-5 times faster than an adult’s does; and even at temperatures as low as 60°F, the dangers of heatstroke are especially high for children. This campaign reminds families with children that these tragedies can happen to anyone, but they are always preventable. The new creative, "Never Happens," serves as a reminder of this and encourages parents and caregivers alike to always "Stop. Look. Lock." before walking away from a vehicle to avoid children being forgotten, left inside of, of accidentally trapped inside of a car.
Who to Target: Parents and caregivers with children ages 0-5
Who to Target: Parents and caregivers with children ages 0-5
Available:
May
English
TV, Radio, OOH, Digital, Social Assets
Ending Hunger
Nearly 44 million people in America experience food insecurity. That’s nearly 1 in 7 individuals facing hunger, including 1 in 5 children. Food nourishes more than just our bodies—it also nourishes our futures. The Ending Hunger campaign highlights what we can achieve when we have reliable access to nutritious meals. Run new PSAs launching in Q2 to inspire audiences to join Feeding America in the movement to end hunger, ensuring that our neighbors facing hunger are able to access the nutritious foods we all need to thrive.
Who to Target: Parents ages 25-55
Who to Target: Parents ages 25-55
Available:
Mid-June
Fatherhood Involvement
Dadication means showing up for your kids, even when it’s not easy. New #Dadication PSAs for Father’s Day celebrate the efforts young fathers make to be there for their children, even in the face of the many new experiences that fatherhood brings. These PSAs showcase the diverse experiences of real dads who share a commitment to being there for their children through all parenting triumphs and challenges.
Who to Target: Fathers with kids ages 0-18
Who to Target: Fathers with kids ages 0-18
Available:
Late June
English
TV, Radio, Print, OOH, Digital
Safe Gun Storage
When stored unsafely, firearms can be misused and pose a threat to loved ones. End Family Fire is releasing its first bilingual suite of creative that encourages Hispanic gun owning parents to take the next step to store all of their guns more securely.
Who to Target: Hispanic parents who own guns or live in a gun owning household
Who to Target: Hispanic parents who own guns or live in a gun owning household
Available:
June
English
Video, Radio, Print
Spanish
Video, Radio, Print
Featured Campaign: Adoption from Foster Care
Adoption from Foster Care
Since 2004, the Adoption from Foster Care campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system. But thousands of teens in foster care are still waiting for the love and support of a family. The latest campaign PSAs showcase adoptive parents talking about how they too were “adopted” by their teens and celebrate how the decision to become a family is reciprocal. Run PSAs to encourage prospective adoptive parents to learn more about adopting a teen.
Since 2004, the Adoption from Foster Care campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system. But thousands of teens in foster care are still waiting for the love and support of a family. The latest campaign PSAs showcase adoptive parents talking about how they too were “adopted” by their teens and celebrate how the decision to become a family is reciprocal. Run PSAs to encourage prospective adoptive parents to learn more about adopting a teen.
Who to Target:
Adults 35+
Availability:
All assets are now available
English Assets:
TV, Digital, Print, Out of Home, Online Video
Adults 35+
Availability:
All assets are now available
English Assets:
TV, Digital, Print, Out of Home, Online Video
Q2 Seasonal Calendar
April
4/20
This April, remind young men that if you feel different, you drive different, and to not drive high. It’s illegal everywhere.
Distracted Driving Prevention Month
Run PSAs in April for Distracted Driving Prevention Month.
Wildfire Prevention Season
Run PSAs in April during wildfire prevention season.
May
National Foster Care Month
Thousands of teens in foster care are waiting for the love and support of a family, but unfortunately almost 20,000 young people leave foster care without a family every year. Run PSAs to remind prospective parents that, no matter our age, we never outgrow the need for family.
Mental Health Awareness Month
Air PSAs to support young adult mental health around Mental Health Awareness Month and beyond.
Air PSAs to support Veterans around Mental Health Awareness Month and beyond.
May 1 - Heatstroke Prevention Day
Run PSAs to drive awareness around Heatstroke Prevention Day.
May 5-11 - Hurricane Preparedness Week
From May 5th to May 11th, run PSAs encouraging older adults to take control and prepare for any disaster during Hurricane Preparedness week.
May 12 - Mother's Day
Run PSAs that celebrate family and showcase the unimaginable rewards of adopting a teen from foster care.
Wildfire Prevention Season
Run PSAs in May during wildfire prevention season.
June
June 16 - Father's Day
Run PSAs that celebrate family and showcase the unimaginable rewards of adopting a teen from foster care.
New #Dadication PSAs for Father’s Day celebrate the efforts young fathers make to be there for their children, even in the face of the many new experiences that fatherhood brings.
Alzheimer’s and Brain Awareness Month
Run PSAs during the month of June for Alzheimer’s and Brain Awareness Month
Wildfire Prevention Season
Run PSAs through June during wildfire prevention season.
Gun Violence Awareness Month
Run PSAs during June to educate the public on Extreme Risk Laws.
Run new End Family Fire PSAs in June for Gun Violence Awareness Month.
Some Frequently Asked Questions (And Answers!)
- How does the Ad Council distribute PSAs?
- Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
- How do I download Banner/Online Video assets?
- To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.
- How do I find the specific PSA I'm looking for?
- On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
- Why do I need to register to download?
- We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
- Do PSAs have expiration dates?
- Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
- What are the general terms of use for Ad Council PSAs?
- Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
- How do I stay up to date on new Ad Council PSAs?
- When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
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