Impact

By Kate Emanuel & Derrick Feldmann
Who do you picture when you imagine someone experiencing poverty today? A newly arrived immigrant? A Black single mother? A rural family? What about a white child? Most Americans living in poverty are white—18 million individuals.
January 20, 2022
By Lonny Pugh
After 20 years working to foster diversity, equity and inclusion in a variety of leadership roles, Elise James-DeCruise joined the Ad Council as our chief equity officer in early 2021. As we reflect on how her first 100 days laid the groundwork for her role, we thought we’d use the opportunity to share her learnings in an effort to help other organizations set themselves up for authentic, tangible success.
January 12, 2022
By Anastasia Goodstein
As Gen Xers born between 1967 and 1981 move through their forties and fifties in a time of uncertainty, conflict and progress, the ways we think about how to reach this demographic has changed dramatically. To explore the ways we can authentically connect with Gen Xers now, I was eager to dig into CANVAS8’s “Snapshot of Generation X” report. Here are my key takeaways.
December 9, 2021
By Stephen Massey
Employers should double down on vaccination, boosters and other safety measures to strengthen protection and business resilience.
December 6, 2021
By Sheri Klein
It’s not about convincing friends and neighbors to get vaccinated. It’s about equipping every person with solid information to make an informed decision about vaccination for themselves and their families.
October 18, 2021
By Claudia Romo Edelman
The 2020 Census data was released last month with the banner headline that the future of the United States is diverse and multi-racial. Driving that future is the U.S. Hispanic population. We are already completely diverse and multi-racial, making up the country’s second largest and fastest-growing population segment. We account for 51% of population growth in America.
September 30, 2021
By Stephen Massey
Federal vaccination requirements for businesses of 100 or more workers are intended to create safer workplace environments for employees and customers. They may also help make meaningful progress in achieving health equity — especially if employers take steps to engage disproportionately impacted communities in their policy planning. That’s because vaccines protect the very people who are most likely to experience the worst COVID-19 outcomes, significantly reducing the likelihood of hospitalization and death. Top officials at the American Civil Liberties Union have said that vaccine requirements are especially important for frontline workers and other people who are regularly exposed to the public in the course of their jobs.
September 22, 2021
By AdLibbing
As the COVID-19 pandemic continues to create unprecedented challenges to American life, the conversation around mental health has finally broken into the mainstream. To discuss what's changed and how to authentically reach specific communities to provide them the tools they need, Lisa Sherman, president and CEO of the Ad Council, spoke with partners on several recent mental health efforts. They include Gabrielle Shirdan, senior VP and group creative director at McCann; Alvin Bowles, VP of business engineering and partner solutions at Facebook; and John MacPhee, president and CEO of the JED Foundation.
September 17, 2021
By Helena Emmanuel and Catherine Yarovoi
As marketers, we are also storytellers. And the story we are telling is incomplete.
August 20, 2021
By Alexandra Chiarappa
Smokey Bear turns 77 today, August 9th, 2021. His Ad Council Wildfire Prevention campaign in partnership with the U.S. Forest Service and the National Association of State Foresters is the longest running public service campaign in history. Smokey and his iconic catchphrase “Only you can prevent wildfires” have become immediately recognizable in American culture. Let’s revisit Smokey’s start in 1944 and examine his journey as an ever-evolving advertising icon.
August 9, 2021