Impact

By Lonny Pugh
On Wednesday, March 11, 2020, the World Health Organization declared COVID-19 a global pandemic, and the Ad Council immediately closed its offices—and sprang to action.
April 4, 2022
By Regan Hill
According to a recent study, two out of every five global consumers feel they aren’t fully represented by who they see represented in advertising. And this lack of inclusive representation cuts across many categories, including age, gender, race and ethnicity, sexual orientation, body shape and ability. Not only do people not see themselves, but we know that the images we see can contribute to implicit bias, reinforcing assumptions and stereotypes.
March 9, 2022
By Fahad Khawaja
As we approach the two-year mark since nationwide lockdowns began as a result of the COVID-19 pandemic, our communities continue to face uncertainty and disruption in our daily lives. Despite this—and in fact because of this—we are seeing record numbers of Americans leaving their jobs in pursuit of better wages and working conditions.
February 24, 2022
By Lisa Sherman
We all look to reach Americans with reliable information they need about important social issues. But in these highly political and polarized times, who the message comes from is just as important—if not more—than the content of the message itself. So who do Americans trust on social issues today, and how can we maximize the impact these trusted messengers have on social-good campaigns?
February 15, 2022
By Kate Emanuel & Derrick Feldmann
Who do you picture when you imagine someone experiencing poverty today? A newly arrived immigrant? A Black single mother? A rural family? What about a white child? Most Americans living in poverty are white—18 million individuals.
January 20, 2022
By Lonny Pugh
After 20 years working to foster diversity, equity and inclusion in a variety of leadership roles, Elise James-DeCruise joined the Ad Council as our chief equity officer in early 2021. As we reflect on how her first 100 days laid the groundwork for her role, we thought we’d use the opportunity to share her learnings in an effort to help other organizations set themselves up for authentic, tangible success.
January 12, 2022
By Anastasia Goodstein
As Gen Xers born between 1967 and 1981 move through their forties and fifties in a time of uncertainty, conflict and progress, the ways we think about how to reach this demographic has changed dramatically. To explore the ways we can authentically connect with Gen Xers now, I was eager to dig into CANVAS8’s “Snapshot of Generation X” report. Here are my key takeaways.
December 9, 2021
By Stephen Massey
Employers should double down on vaccination, boosters and other safety measures to strengthen protection and business resilience.
December 6, 2021
By Sheri Klein
It’s not about convincing friends and neighbors to get vaccinated. It’s about equipping every person with solid information to make an informed decision about vaccination for themselves and their families.
October 18, 2021
By Claudia Romo Edelman
The 2020 Census data was released last month with the banner headline that the future of the United States is diverse and multi-racial. Driving that future is the U.S. Hispanic population. We are already completely diverse and multi-racial, making up the country’s second largest and fastest-growing population segment. We account for 51% of population growth in America.
September 30, 2021