Impact

By Emily Kostic
In recent months, there’s been a notable evolution of user personalization in tech. The extent to which a user’s experiences can be personalized is expanding more than ever–across more traditional means and into the metaverse–and this expansion creates new opportunities to inspire action and drive change.
By Lisa Sherman
At a time when Americans’ confidence in information sources is at an all-time low, it’s more critical than ever for marketers to find trusted messengers to help communicate effectively with their audience. After all, if the audience doesn’t trust the source, they won’t receive the message in the way it was intended—and they definitely won’t be inspired to take action.
July 8, 2022
By Amanda Kwong
As Americans, we are told that when we are feeling sick or unwell, we should go see a doctor. While that’s a seamless process for some, for others, getting care can be a traumatic experience that feels like a constant uphill battle—a battle where they are always on the defense. This is especially true for Black, Indigenous, or People of Color as well as other groups that have been historically marginalized, who may not feel listened to or believed by their health care practitioner.
June 2, 2022
By Lonny Pugh
As the possibility of summer seems like it finally might become reality, our calendars are filling up with a mixture of virtual and in-person opportunities to come together, hear each other’s stories, and talk about ways to move our culture forward. We’re excited about all of these upcoming events and hope we’ll see you there.
May 16, 2022
By Lonny Pugh
On Wednesday, March 11, 2020, the World Health Organization declared COVID-19 a global pandemic, and the Ad Council immediately closed its offices—and sprang to action.
April 4, 2022
By Regan Hill
According to a recent study, two out of every five global consumers feel they aren’t fully represented by who they see represented in advertising. And this lack of inclusive representation cuts across many categories, including age, gender, race and ethnicity, sexual orientation, body shape and ability. Not only do people not see themselves, but we know that the images we see can contribute to implicit bias, reinforcing assumptions and stereotypes.
March 9, 2022
By Fahad Khawaja
As we approach the two-year mark since nationwide lockdowns began as a result of the COVID-19 pandemic, our communities continue to face uncertainty and disruption in our daily lives. Despite this—and in fact because of this—we are seeing record numbers of Americans leaving their jobs in pursuit of better wages and working conditions.
February 24, 2022
By Lisa Sherman
We all look to reach Americans with reliable information they need about important social issues. But in these highly political and polarized times, who the message comes from is just as important—if not more—than the content of the message itself. So who do Americans trust on social issues today, and how can we maximize the impact these trusted messengers have on social-good campaigns?
February 15, 2022
By Kate Emanuel & Derrick Feldmann
Who do you picture when you imagine someone experiencing poverty today? A newly arrived immigrant? A Black single mother? A rural family? What about a white child? Most Americans living in poverty are white—18 million individuals.
January 20, 2022
By Lonny Pugh
After 20 years working to foster diversity, equity and inclusion in a variety of leadership roles, Elise James-DeCruise joined the Ad Council as our chief equity officer in early 2021. As we reflect on how her first 100 days laid the groundwork for her role, we thought we’d use the opportunity to share her learnings in an effort to help other organizations set themselves up for authentic, tangible success.
January 12, 2022