Impact

By Sheri Klein
It’s not about convincing friends and neighbors to get vaccinated. It’s about equipping every person with solid information to make an informed decision about vaccination for themselves and their families.
October 18, 2021
By Claudia Romo Edelman
The 2020 Census data was released last month with the banner headline that the future of the United States is diverse and multi-racial. Driving that future is the U.S. Hispanic population. We are already completely diverse and multi-racial, making up the country’s second largest and fastest-growing population segment. We account for 51% of population growth in America.
September 30, 2021
By Stephen Massey
Federal vaccination requirements for businesses of 100 or more workers are intended to create safer workplace environments for employees and customers. They may also help make meaningful progress in achieving health equity — especially if employers take steps to engage disproportionately impacted communities in their policy planning. That’s because vaccines protect the very people who are most likely to experience the worst COVID-19 outcomes, significantly reducing the likelihood of hospitalization and death. Top officials at the American Civil Liberties Union have said that vaccine requirements are especially important for frontline workers and other people who are regularly exposed to the public in the course of their jobs.
September 22, 2021
By AdLibbing
As the COVID-19 pandemic continues to create unprecedented challenges to American life, the conversation around mental health has finally broken into the mainstream. To discuss what's changed and how to authentically reach specific communities to provide them the tools they need, Lisa Sherman, president and CEO of the Ad Council, spoke with partners on several recent mental health efforts. They include Gabrielle Shirdan, senior VP and group creative director at McCann; Alvin Bowles, VP of business engineering and partner solutions at Facebook; and John MacPhee, president and CEO of the JED Foundation.
September 17, 2021
By Helena Emmanuel and Catherine Yarovoi
As marketers, we are also storytellers. And the story we are telling is incomplete.
August 20, 2021
By Alexandra Chiarappa
Smokey Bear turns 77 today, August 9th, 2021. His Ad Council Wildfire Prevention campaign in partnership with the U.S. Forest Service and the National Association of State Foresters is the longest running public service campaign in history. Smokey and his iconic catchphrase “Only you can prevent wildfires” have become immediately recognizable in American culture. Let’s revisit Smokey’s start in 1944 and examine his journey as an ever-evolving advertising icon.
August 9, 2021
By Sarah Cummings
Shelley Zalis, founder and CEO of The Female Quotient, and Nicola Mendelsohn, vice president for EMEA at Facebook, came together to develop a first-of-its-kind tool that aims to increase diversity on panels and at conferences. Through providing organizations the means to assess onstage representation, the Speaker Equity Assessor tool provides event organizers with access to a comprehensive view, across a variety of intersectional demographic speaker data, of representation makeup. The tool translates provided data into visual insights, allowing users to make crucial connections, prioritize diversifying panels and focus on inclusivity.
August 4, 2021
By Charysse Nunez
In the five months since launching our historic COVID-19 Vaccine Education Initiative in partnership with the COVID Collaborative, we have made significant progress. Initially, about 30% of Americans said they would get vaccinated as soon as one was available to them, and about 20% said they would not agree to be vaccinated under any circumstances, leaving about 50% that were hesitant. This 50% is where we have focused our efforts, alongside more than 300 cross-sector partners.
August 2, 2021
By Diego Villegas
July is BIPOC Mental Health Awareness Month, and what’s most important is to carry that awareness into every month of the year. Given the hardships our colleagues who identify as BIPOC have faced these past 18 months, it is necessary for individuals and organizations to educate themselves on how to best support them both in and out of the workplace.
July 29, 2021
By Lonny Pugh
On February 25th, the day the Ad Council and COVID Collaborative announced the platform for our vaccine education initiative, “It’s Up to You,” Stephen Colbert joked on The Late Show, “Okay, that’s a nice sentiment, but ‘it’s up to you’ is why we have this problem—we need everyone to get vaccinated.” He went on to suggest some absurd alternate slogans.
May 24, 2021