Impact

By Lina Renzina
This year has been incredibly challenging for the advertising and marketing industries, and the influencer market is no exception. When Covid-19 was declared a pandemic in March, most brands pulled their influencer marketing budgets or held on campaigns until they had more clarity as to what was going to happen.
December 1, 2020
By Lisa Sherman
This piece was originally published on Ad Age.
November 20, 2020
By Lisa Sherman
This piece was originally published on Ad Age.
November 2, 2020
By Lonny Pugh
The Ad Council has been a nonpartisan 501c3 nonprofit for decades. As the country moves through the final hours of an unprecedented voting season, we want to highlight three organizations, More in Common, Civic Alliance and Keep Our Republic, that aim to support democracy and help spread critical messaging within the workplace and among the general public, before, during and after Election Day. We hope these resources will be as useful for you as they have been for us.
October 28, 2020
By Lonny Pugh
The Ad Council is proud to partner with Variety on season two of “Rebooting the Entertainment Industry,” a series of panels that explore the difficult road ahead. How will the industry reckon with systemic racism and inequity? What are the short- and long-term effects of the COVID-19 pandemic? What about streaming—will we ever go to the movies like we used to? And what will the stories we see on screen look like?
October 8, 2020
By Lonny Pugh
Racial justice, COVID-19, gun safety, the role of AI in accelerating public good—we stand at an unprecedented nexus of urgent issues, many of them intertwined, and we’re looking forward to sharing critical conversations with partners and thought leaders on these topics at Advertising Week 2020. Here are the four panels we at the Ad Council are looking forward to participating in. See you online.
September 30, 2020
By Leah Fagen
According to a study by The Center for Generational Kinetics and commissioned by WP Engine, 72% of Gen Z is more likely to support a company that contributes to social causes. Gen Zs are acutely aware that in today’s digital world, anyone can use their voice to ignite change, and that includes brands—who aren’t just expected to take a socially responsible stand, they’re expected to mean it.
August 11, 2020
By Ad Council
The Ad Council’s mission has always been not just to respond to culture, but to drive it—to find insights that can change minds, spark new behaviors and move the country forward.
August 10, 2020
By Eric Chuang
Starting in June 2020, the Ad Council and NowThis partnered to host livestream conversations about critical topics involving COVID-19 and America’s reckoning with systemic racism. We’ll continue to update our Facebook playlist as new livestreams occur each Wednesday at 1pm EST—follow us there so you won’t miss the next one.
August 7, 2020
By Nicole Dib
From April 1 to April 7, there were more than 1.7 million online mentions of mental health originating in the U.S. When we focus on those who expressed worry over the mental health of our nation (as opposed to discussing their personal state), a surge in concern is seen in early March, coinciding with the WHO’s declaration of the pandemic on March 11th and President Trump’s declaration of a national emergency on March 13th, as seen in figure 1 below. Worries continued to climb as U.S. cities began imposing restrictions, infections grew, and unemployment soared.
May 20, 2020