Impact

By Sarah Cummings
Shelley Zalis, founder and CEO of The Female Quotient, and Nicola Mendelsohn, vice president for EMEA at Facebook, came together to develop a first-of-its-kind tool that aims to increase diversity on panels and at conferences. Through providing organizations the means to assess onstage representation, the Speaker Equity Assessor tool provides event organizers with access to a comprehensive view, across a variety of intersectional demographic speaker data, of representation makeup. The tool translates provided data into visual insights, allowing users to make crucial connections, prioritize diversifying panels and focus on inclusivity.
August 4, 2021
By Charysse Nunez
In the five months since launching our historic COVID-19 Vaccine Education Initiative in partnership with the COVID Collaborative, we have made significant progress. Initially, about 30% of Americans said they would get vaccinated as soon as one was available to them, and about 20% said they would not agree to be vaccinated under any circumstances, leaving about 50% that were hesitant. This 50% is where we have focused our efforts, alongside more than 300 cross-sector partners.
August 2, 2021
By Diego Villegas
July is BIPOC Mental Health Awareness Month, and what’s most important is to carry that awareness into every month of the year. Given the hardships our colleagues who identify as BIPOC have faced these past 18 months, it is necessary for individuals and organizations to educate themselves on how to best support them both in and out of the workplace.
July 29, 2021
By Lonny Pugh
On February 25th, the day the Ad Council and COVID Collaborative announced the platform for our vaccine education initiative, “It’s Up to You,” Stephen Colbert joked on The Late Show, “Okay, that’s a nice sentiment, but ‘it’s up to you’ is why we have this problem—we need everyone to get vaccinated.” He went on to suggest some absurd alternate slogans.
May 24, 2021
By Lisa Sherman
This article was originally published by Ad Age.
April 29, 2021
By Lonny Pugh
Hate crimes against the Asian American and Pacific Islander community have increased exponentially during the COVID-19 pandemic. Yesterday, Stop AAPI Hate released a report that documented 3,795 reports of anti-Asian hate incidents from March 2020 to February 2021, and last night in Atlanta, a shooter took the lives of eight people, most of whom were women of AAPI descent. If you or your organization is looking for actionable ways to support the AAPI community and stand firmly against hate, read on:
March 17, 2021
By Emily Kostic
Through the technology they use, the partnerships they develop and the creative approach they take to telling new stories, advertisers have the unique ability to propel culture forward.
March 15, 2021
By Lonny Pugh
Moments before Elvis Presley sang “Hound Dog” on The Ed Sullivan Show on October 28, 1956, he made a different kind of history backstage, where he got his polio vaccine in front of reporters. He had been recruited for this PR effort for a simple, brilliant reason—children were getting the vaccine, but teenagers and young adults weren’t. Who would they listen to? Well, they were listening to Elvis.
February 18, 2021
By Lonny Pugh
As America gears up for a Super Bowl unlike any in history, many brands have already released the ads they’ll run during the big game on Sunday. Though many spots exist in a parallel existence free of COVID-19, some meet our moment more directly. Here are a few of our favorites, including one that won’t run on Sunday. (You’ll understand what we mean in a minute.)
February 5, 2021
By Lonny Pugh
In the summer of 2020, a large number of brands and corporations rushed to show the world that they were part of the country’s reckoning over systemic racism. Some took legitimate, positive steps and shared their efforts in honest, meaningful ways; others put out vague platitudes and were quickly called out for their lack of real measurable action.
January 25, 2021