Moments before Elvis Presley sang “Hound Dog” on The Ed Sullivan Show on October 28, 1956, he made a different kind of history backstage, where he got his polio vaccine in front of reporters. He had been recruited for this PR effort for a simple, brilliant reason—children were getting the vaccine, but teenagers and young adults weren’t. Who would they listen to? Well, they were listening to Elvis.
February 18, 2021
As America gears up for a Super Bowl unlike any in history, many brands have already released the ads they’ll run during the big game on Sunday. Though many spots exist in a parallel existence free of COVID-19, some meet our moment more directly. Here are a few of our favorites, including one that won’t run on Sunday. (You’ll understand what we mean in a minute.)
February 5, 2021
In the summer of 2020, a large number of brands and corporations rushed to show the world that they were part of the country’s reckoning over systemic racism. Some took legitimate, positive steps and shared their efforts in honest, meaningful ways; others put out vague platitudes and were quickly called out for their lack of real measurable action.
January 25, 2021
There were times it seemed impossible, but 2020 is finally, finally behind us. A new year is here, bringing so many reasons for hope. And with that hope comes a sentiment that we at the Ad Council are hearing a lot: “Maybe one day soon, we can get back to normal.”
January 4, 2021
More than 40% of Americans report that they are struggling with mental health conditions as a result of the Covid-19 crisis, according to an August 2020 survey in the Centers for Disease Control and Prevention’s Morbidity and Mortality Week Report. And as we look ahead to a challenging, isolating winter, those struggles will only increase.
December 16, 2020
As a VP, Group Campaign Development at the Ad Council, Nick Sugai leads purpose-driven marketing for a number our campaigns, including Type 2 Diabetes Prevention, High Blood Pressure Control and most recently, our COVID-19 Vaccine Educational Effort. He’s also a member of our Diversity, Equity and Inclusion Council and founded our Ambassadors program aimed at building relationships with a more diverse array of college students. On December 10, we’re proud to say that he’ll be honored by the ANA Educational Fund as a 2020 Talent Champion, an award meant to highlight those in the advertising industry who have “worked tirelessly to create richer and more diverse talent pipelines for the benefit of all our organizations.”
December 7, 2020
This year has been incredibly challenging for the advertising and marketing industries, and the influencer market is no exception. When Covid-19 was declared a pandemic in March, most brands pulled their influencer marketing budgets or held on campaigns until they had more clarity as to what was going to happen.
December 1, 2020
This piece was originally published on Ad Age.
November 2, 2020
The Ad Council has been a nonpartisan 501c3 nonprofit for decades. As the country moves through the final hours of an unprecedented voting season, we want to highlight three organizations, More in Common, Civic Alliance and Keep Our Republic, that aim to support democracy and help spread critical messaging within the workplace and among the general public, before, during and after Election Day. We hope these resources will be as useful for you as they have been for us.
October 28, 2020