Impact

By Ana Rico Granados
According to a recent Ad Council study, 49% of Americans 16 to 65 years old say they have a mental health condition, and of that group, only 48% are getting help or treatment. As the importance of prioritizing mental health for all increases, so does the need for leaders in the industry to use the power of communications to provide communities with the tools they need.
November 18, 2022
By Hilary Smith
Among the greatest needs nonprofits have today are the tools to tell their story. There are nearly two million 501C3 organizations in the U.S. alone—all yearning for increased attention around their important causes. Unfortunately, most nonprofits too often lack the resources and expertise to effectively illustrate their positive impact—as well as access to diverse storytellers with the lived experience to tell their stories authentically.
November 2, 2022
By Derrick Feldmann
Young voters now make up a third of the electorate, and their voting power will only continue to grow as more Gen Zers come of voting age. But more important than eligibility is the question of turnout: Will this vocal generation head to the polls for the midterms this November?
October 27, 2022
By Stephen Massey
For the first time since the rollout of the COVID-19 vaccines, people in the United States are now able to get an updated booster shot specially formulated to strengthen immunity against the original coronavirus strain and also protect against the newer Omicron variants that account for most of the current cases. As new variants of the virus emerge, updated boosters are intended to provide optimal protection against COVID-19 and address waning vaccine effectiveness over time.
September 20, 2022
By Emily Kostic
In recent months, there’s been a notable evolution of user personalization in tech. The extent to which a user’s experiences can be personalized is expanding more than ever–across more traditional means and into the metaverse–and this expansion creates new opportunities to inspire action and drive change.
By Lisa Sherman
At a time when Americans’ confidence in information sources is at an all-time low, it’s more critical than ever for marketers to find trusted messengers to help communicate effectively with their audience. After all, if the audience doesn’t trust the source, they won’t receive the message in the way it was intended—and they definitely won’t be inspired to take action.
July 8, 2022
By Amanda Kwong
As Americans, we are told that when we are feeling sick or unwell, we should go see a doctor. While that’s a seamless process for some, for others, getting care can be a traumatic experience that feels like a constant uphill battle—a battle where they are always on the defense. This is especially true for Black, Indigenous, or People of Color as well as other groups that have been historically marginalized, who may not feel listened to or believed by their health care practitioner.
June 2, 2022
By Lonny Pugh
As the possibility of summer seems like it finally might become reality, our calendars are filling up with a mixture of virtual and in-person opportunities to come together, hear each other’s stories, and talk about ways to move our culture forward. We’re excited about all of these upcoming events and hope we’ll see you there.
May 16, 2022
By Lonny Pugh
On Wednesday, March 11, 2020, the World Health Organization declared COVID-19 a global pandemic, and the Ad Council immediately closed its offices—and sprang to action.
April 4, 2022
By Regan Hill
According to a recent study, two out of every five global consumers feel they aren’t fully represented by who they see represented in advertising. And this lack of inclusive representation cuts across many categories, including age, gender, race and ethnicity, sexual orientation, body shape and ability. Not only do people not see themselves, but we know that the images we see can contribute to implicit bias, reinforcing assumptions and stereotypes.
March 9, 2022