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Driving meaningful change among health care professionals (HCPs) requires more than compelling creative—it demands deep empathy, strategic precision and a genuine understanding of their daily realities. That’s the approach behind the latest from the Ad Council’s “Agree to Agree” campaign, to craft messaging that empowers HCPs to initiate life-saving conversations about firearm safety with patients and their families.

Every day, Americans spend an average of a movie's worth of time on TikTok. What if even a fraction of that time could be used to help end hunger? That’s the question we asked when we partnered with TikTok and Feeding America for Hunger Action Month.

Skills-First Hiring is reshaping how we think about talent, and creator content is helping accelerate that shift. At the Ad Council, we believe the messenger is just as important as the message—and through Creators for Good, our in-house talent engagement arm, we continue to innovate and redefine the role creators and trusted messengers play in our industry.

New PSAs from the “Don’t Wait. Reach Out.” Campaign Encourage All Veterans to Seek Help When They Need It

The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it’s safe to drive after consuming marijuana.

New “Love, Your Mind” Playbook initiative harnesses the unifying power of sports to offer mental health tools and inspiration