News & Insights
With two dozen year-round campaigns, a robust blog presence and an in-house institute publishing original research, we’ve always got news to share and insights to explore.
Read Our Latest Press Releases
Catch up on all our major announcements, from campaign launches to awards and welcoming new board members!
First-of-its-Kind "Agree to Agree" PSA Brings Firearm Injury Prevention Conversations Into Gaming Environments
In partnership with Sawhorse, the Ad Council's pioneering campaign uses familiar game tropes to spark meaningful gun safety dialogue that can keep kids and families safe
August 20, 2026
General Motors CEO Mary Barra to be Honored at the Ad Council’s 72nd Annual Public Service Award Dinner
The Ad Council announced today that Mary Barra, Chair and CEO of General Motors, will be honored at the 72nd annual Public Service Award Dinner on December 3, 2026.
July 15, 2026
The Ad Council Announces Sundial Media Group’s Kirk McDonald as Board Chair
Kirk McDonald, Chief Executive Officer for Sundial Media & Technology Group, has been named Chair of the Ad Council’s Board of Directors. He succeeds Rita Ferro, President of Global Advertising at The Walt Disney Company.
July 1, 2026
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Take a Deep Dive into Our Blog
We're all about sharing actionable insights on driving impact. On our blog, voices from across our organization — and some incredible partners! — take you behind the scenes of new launches, cause-oriented innovations, and so much more.
Champion for Good: Mike Williams
Meet Mike Williams: a seasoned creative leader and one of the original creative forces behind the Ad Council's “Love, Your Mind” campaign. An ambitious national effort, “Love, Your Mind” aims to help millions of Americans rethink their relationship with mental health, and was developed with lead partner Huntsman Mental Health Foundation and additional support from the Arthur M. Blank Family Foundation.
August 20, 2026
What Makes Us Human: A Decade of Finding Shared Humanity Through Creativity
More than ten years ago, the Ad Council and longtime creative agency partner R/GA launched "Love Has No Labels" with a simple but powerful premise: when we look beyond our assumptions, we can recognize the humanity we share with one another.
August 18, 2026
Champion for Good: Harry Kargman
Beyond the boundaries of creativity and innovation stands Harry Kargman, founder and chief executive officer of Kargo and a member of the Ad Council's Board of Directors. In the digital advertising space, Kargo has not only delivered award-winning brand experiences, but harnessed the power of media as a force for good. Through its partnership with the Ad Council, Kargo has brought its signature high-impact formats and first-to-market ad innovation to purpose-driven campaigns like "Love, Your Mind."
July 29, 2026
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Download Our Latest Reports
Leveraging the Ad Council’s decades-long history of launching impactful, data-driven campaigns, the Ad Council Research Institute works with brand, corporate and nonprofit partners and clients to conduct research, test messaging, build knowledge of the influencer landscape, and optimize performance indicators. Check out our latest reports, and learn more about ACRI!
GenAI Study
Who’s familiar with GenAI, and who uses it? What messaging is most helpful for users, and how much trust do they place in results?
December 11, 2025
Sustainability Study
When shopping at the grocery store, what drives American consumers to pick up a sustainable item over one that’s not?
September 19, 2025
Powering the Future Study
It’s clear that switching from fossil fuels to clean, efficient electric appliances can save households money, increase health, and improve our environment. What would motivate homeowners to actually make the switch?
January 6, 2025
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