Mental Health Toolkit
Cultivating Mental Wellness Across Communities
The Ad Council has partnered with grassroots organizations, non-profits, mental health experts, and faith leaders from the Black and Latino communities to develop community-specific toolkits. With content in English and Spanish, they’re crafted to support your work on mental health.
THE IMPORTANCE OF MENTAL HEALTH
Our research shows that people across the U.S. struggle with mental health as they combat income equality, racism, violence, and other stressors. Community leaders, grassroots groups, and well-established mental health nonprofits are on the ground, helping communities facilitate more nuanced and accepting conversations about emotional health. But they're always seeking out new educational tools and tips tailored to the communities they serve.
Our toolkits for the Black, Latino, and Faith communities are designed to support that work, whether you're just starting or expanding existing efforts. From social media graphics and events to messaging guides and videos, this shareable content in English and Spanish can help engage communities and foster more open discussions about emotional well-being and self-care.
The Mental Health Initiative is supported by a generous founding investment from Huntsman Mental Health Institute.
What's in the Toolkit?
Tools and tips to kickstart, uplift, or advance mental health efforts in your community, all in one spot.
Communities Section
Guidance Tailored to Your Community
Our audience-specific toolkits are vetted by thought leaders and wellness experts in each community. We aim to provide tailored support to engage with the communities you serve in meaningful ways and enhance outreach or programs you've already undertaken.
Looking for educational tools to discuss mental health with any audience? Search content and messaging guidelines that resonate with any community.
Looking for educational tools to discuss mental health with any audience? Search content and messaging guidelines that resonate with any community.
Black Community
We understand that the Black community has specific mental health needs, given the systemic racial injustices they face. Our toolkit provides audience-specific guidance designed to facilitate open, constructive conversations about mental health, fostering resilience and emotional wellness. It seeks to support your ongoing efforts to enhance the mental well-being of your community.
Latino Community
The Latino community faces unique challenges that impact emotional well-being, like discrimination and navigating the complexities of immigration. Our toolkit offers culturally-relevant guidance, in Spanish and English, with considerations for those sensitivities. We want to support your work in starting conversations, breaking down misconceptions and guilt surrounding mental health issues and help encourage self-care in the community you serve.
Faith Community
Faith plays a crucial role in the mental and emotional wellness of many communities. Our toolkit, crafted for faith leaders, complements your existing outreach and spiritual teachings, and equips you with tools to enhance support for your congregations. Explore our Faith Leader eLearning Hub for enriching personal stories and in-depth education from faith leaders and mental health experts.
Learn and Listen: Live
Our educational events offer opportunities to learn and connect on mental health topics impacting a wide range of communities. Discover upcoming events for your community or explore content from past events.
Trending Content
Download these popular videos, graphics, and more to start a dialogue today.
Self Care Menu | Social Graphic
Self-care can take many forms, so mix it up! Share this graphic to give your community new ways to ease their minds, unwind, and care for themselves.
Below is the suggested social copy to use when sharing this image:
Instagram & Facebook
As parents and caregivers, it’s okay to give ourselves the space and time to tend to our own needs.
For more on emotional wellbeing, visit @SoundItOutTogether + SoundItOutTogether.org! #SoundItOut
Instagram/Facebook Stories
Use 'sticker' feature to add a link to http://www.SoundItOutTogether.org
Twitter
As parents and caregivers, it’s okay to give ourselves the space and time to tend to our own needs.
For more on emotional wellbeing, visit @SoundItOutTogether + @SoundIt_Out. #SoundItOut
Below is the suggested social copy to use when sharing this image:
Instagram & Facebook
As parents and caregivers, it’s okay to give ourselves the space and time to tend to our own needs.
For more on emotional wellbeing, visit @SoundItOutTogether + SoundItOutTogether.org! #SoundItOut
Instagram/Facebook Stories
Use 'sticker' feature to add a link to http://www.SoundItOutTogether.org
As parents and caregivers, it’s okay to give ourselves the space and time to tend to our own needs.
For more on emotional wellbeing, visit @SoundItOutTogether + @SoundIt_Out. #SoundItOut
Self-care can take many forms, so mix it up! Share this graphic to give your community new ways to ease their minds, unwind, and care for themselves.
Below is the suggested social copy to use when sharing this image:
Instagram & Facebook
As parents and caregivers, it’s okay to give ourselves the space and time to tend to our own needs.
For more on emotional wellbeing, visit @SoundItOutTogether + SoundItOutTogether.org! #SoundItOut
Instagram/Facebook Stories
Use 'sticker' feature to add a link to http://www.SoundItOutTogether.org
Twitter
As parents and caregivers, it’s okay to give ourselves the space and time to tend to our own needs.
For more on emotional wellbeing, visit @SoundItOutTogether + @SoundIt_Out. #SoundItOut
Below is the suggested social copy to use when sharing this image:
Instagram & Facebook
As parents and caregivers, it’s okay to give ourselves the space and time to tend to our own needs.
For more on emotional wellbeing, visit @SoundItOutTogether + SoundItOutTogether.org! #SoundItOut
Instagram/Facebook Stories
Use 'sticker' feature to add a link to http://www.SoundItOutTogether.org
As parents and caregivers, it’s okay to give ourselves the space and time to tend to our own needs.
For more on emotional wellbeing, visit @SoundItOutTogether + @SoundIt_Out. #SoundItOut
Menú de Autocuidado | Imágenes sociales
El autocuidado puede tomar muchas formas, ¡así que cambiale! Comparte esta gráfica para compartir con tu comunidad nuevas formas de tranquilizarse, relajarse y cuidar de sí mismos.
Below is the suggested social copy to use when sharing this image:
Instagram & Facebook:
Como padre o cuidador, puede ser muy difícil encontrar tiempo para uno mismo. Practicar la autocompasión y el autocuidado es una forma de cuidarnos a nosotros mismos, a nuestros hijos y a los demás.
Visita @SoundItOutTogether o EscuchandoSentimientos.org
#SoundItOut
Instagram/Facebook Stories
Use 'sticker' feature to add a link to http://www.EscuchandoSentimientos.org
Twitter
Como padre o cuidador, puede ser muy difícil encontrar tiempo para uno mismo. Practicar la autocompasión y el autocuidado es una forma de cuidarnos a nosotros mismos, a nuestros hijos y a los demás.
Visita @SoundIt_Out o EscuchandoSentimientos.org #SoundItOut
Below is the suggested social copy to use when sharing this image:
Instagram & Facebook:
Como padre o cuidador, puede ser muy difícil encontrar tiempo para uno mismo. Practicar la autocompasión y el autocuidado es una forma de cuidarnos a nosotros mismos, a nuestros hijos y a los demás.
Visita @SoundItOutTogether o EscuchandoSentimientos.org
#SoundItOut
Instagram/Facebook Stories
Use 'sticker' feature to add a link to http://www.EscuchandoSentimientos.org
Como padre o cuidador, puede ser muy difícil encontrar tiempo para uno mismo. Practicar la autocompasión y el autocuidado es una forma de cuidarnos a nosotros mismos, a nuestros hijos y a los demás.
Visita @SoundIt_Out o EscuchandoSentimientos.org #SoundItOut
El autocuidado puede tomar muchas formas, ¡así que cambiale! Comparte esta gráfica para compartir con tu comunidad nuevas formas de tranquilizarse, relajarse y cuidar de sí mismos.
Below is the suggested social copy to use when sharing this image:
Instagram & Facebook:
Como padre o cuidador, puede ser muy difícil encontrar tiempo para uno mismo. Practicar la autocompasión y el autocuidado es una forma de cuidarnos a nosotros mismos, a nuestros hijos y a los demás.
Visita @SoundItOutTogether o EscuchandoSentimientos.org
#SoundItOut
Instagram/Facebook Stories
Use 'sticker' feature to add a link to http://www.EscuchandoSentimientos.org
Twitter
Como padre o cuidador, puede ser muy difícil encontrar tiempo para uno mismo. Practicar la autocompasión y el autocuidado es una forma de cuidarnos a nosotros mismos, a nuestros hijos y a los demás.
Visita @SoundIt_Out o EscuchandoSentimientos.org #SoundItOut
Below is the suggested social copy to use when sharing this image:
Instagram & Facebook:
Como padre o cuidador, puede ser muy difícil encontrar tiempo para uno mismo. Practicar la autocompasión y el autocuidado es una forma de cuidarnos a nosotros mismos, a nuestros hijos y a los demás.
Visita @SoundItOutTogether o EscuchandoSentimientos.org
#SoundItOut
Instagram/Facebook Stories
Use 'sticker' feature to add a link to http://www.EscuchandoSentimientos.org
Como padre o cuidador, puede ser muy difícil encontrar tiempo para uno mismo. Practicar la autocompasión y el autocuidado es una forma de cuidarnos a nosotros mismos, a nuestros hijos y a los demás.
Visita @SoundIt_Out o EscuchandoSentimientos.org #SoundItOut
Current Events | Social Graphic
World events and bad news can get us down or trigger underlying issues. Share out these tips for checking on loved ones during times of stress.
Below is the suggested social copy to use when sharing this image:
Instagram
The world can be a tough place and we need to support each other. Here are some ways you can help a friend through these moments and remind them they’re not alone.
Visit @SeizeTheAwkward and SeizeTheAwkward.org for more resources.
#SeizeTheAwkward
When Sharing on Instagram/Facebook Stories
Use 'sticker' feature to add a link to SeizeTheAwkward.org
Facebook & Twitter
The world can be a tough place and we need to support each other. Here are some ways you can remind a friend they’re not alone. Visit SeizeTheAwkward.org for more resources and learn more about how to #SeizeTheAwkward.
Below is the suggested social copy to use when sharing this image:
The world can be a tough place and we need to support each other. Here are some ways you can help a friend through these moments and remind them they’re not alone.
Visit @SeizeTheAwkward and SeizeTheAwkward.org for more resources.
#SeizeTheAwkward
When Sharing on Instagram/Facebook Stories
Use 'sticker' feature to add a link to SeizeTheAwkward.org
Facebook & Twitter
The world can be a tough place and we need to support each other. Here are some ways you can remind a friend they’re not alone. Visit SeizeTheAwkward.org for more resources and learn more about how to #SeizeTheAwkward.
World events and bad news can get us down or trigger underlying issues. Share out these tips for checking on loved ones during times of stress.
Below is the suggested social copy to use when sharing this image:
Instagram
The world can be a tough place and we need to support each other. Here are some ways you can help a friend through these moments and remind them they’re not alone.
Visit @SeizeTheAwkward and SeizeTheAwkward.org for more resources.
#SeizeTheAwkward
When Sharing on Instagram/Facebook Stories
Use 'sticker' feature to add a link to SeizeTheAwkward.org
Facebook & Twitter
The world can be a tough place and we need to support each other. Here are some ways you can remind a friend they’re not alone. Visit SeizeTheAwkward.org for more resources and learn more about how to #SeizeTheAwkward.
Below is the suggested social copy to use when sharing this image:
The world can be a tough place and we need to support each other. Here are some ways you can help a friend through these moments and remind them they’re not alone.
Visit @SeizeTheAwkward and SeizeTheAwkward.org for more resources.
#SeizeTheAwkward
When Sharing on Instagram/Facebook Stories
Use 'sticker' feature to add a link to SeizeTheAwkward.org
Facebook & Twitter
The world can be a tough place and we need to support each other. Here are some ways you can remind a friend they’re not alone. Visit SeizeTheAwkward.org for more resources and learn more about how to #SeizeTheAwkward.
A Safe Place | Social Graphic
Share this image to inspire others to be a haven for those who are struggling, or to let folks know that you're ready to listen.
Below is the suggested social copy to use when sharing this image:
Instagram
Even if a friend isn’t ready to talk about their mental health, it’s always good to be ready to listen. #SeizeTheAwkward and be there for them.
Follow @SeizeTheAwkward on Instagram for resources on how to start the conversation
Instagram/Facebook Stories
Use 'sticker' feature to add a link to SeizeTheAwkward.org
Facebook & Twitter
Even if a friend isn’t ready to talk about their mental health, it’s always good to be ready to listen. #SeizeTheAwkward and be there for them.
Visit SeizeTheAwkward.org and follow @SeizeTheAwkward on Instagram for resources on how to start the conversation
Below is the suggested social copy to use when sharing this image:
Even if a friend isn’t ready to talk about their mental health, it’s always good to be ready to listen. #SeizeTheAwkward and be there for them.
Follow @SeizeTheAwkward on Instagram for resources on how to start the conversation
Instagram/Facebook Stories
Use 'sticker' feature to add a link to SeizeTheAwkward.org
Facebook & Twitter
Even if a friend isn’t ready to talk about their mental health, it’s always good to be ready to listen. #SeizeTheAwkward and be there for them.
Visit SeizeTheAwkward.org and follow @SeizeTheAwkward on Instagram for resources on how to start the conversation
Share this image to inspire others to be a haven for those who are struggling, or to let folks know that you're ready to listen.
Below is the suggested social copy to use when sharing this image:
Instagram
Even if a friend isn’t ready to talk about their mental health, it’s always good to be ready to listen. #SeizeTheAwkward and be there for them.
Follow @SeizeTheAwkward on Instagram for resources on how to start the conversation
Instagram/Facebook Stories
Use 'sticker' feature to add a link to SeizeTheAwkward.org
Facebook & Twitter
Even if a friend isn’t ready to talk about their mental health, it’s always good to be ready to listen. #SeizeTheAwkward and be there for them.
Visit SeizeTheAwkward.org and follow @SeizeTheAwkward on Instagram for resources on how to start the conversation
Below is the suggested social copy to use when sharing this image:
Even if a friend isn’t ready to talk about their mental health, it’s always good to be ready to listen. #SeizeTheAwkward and be there for them.
Follow @SeizeTheAwkward on Instagram for resources on how to start the conversation
Instagram/Facebook Stories
Use 'sticker' feature to add a link to SeizeTheAwkward.org
Facebook & Twitter
Even if a friend isn’t ready to talk about their mental health, it’s always good to be ready to listen. #SeizeTheAwkward and be there for them.
Visit SeizeTheAwkward.org and follow @SeizeTheAwkward on Instagram for resources on how to start the conversation
Explore More Mental Health Outreach Initiatives
CRISIS RESOURCES
If you or someone you know needs help, call the Suicide & Crisis Lifeline at 988 for 24/7 free and confidential support.