The Ad Council’s mission is to convene the best storytellers to educate, unite and uplift—by opening hearts, inspiring action and accelerating change. We won’t stop until we live in a society where every single person can thrive.
Read all about the history of the Ad Council, which stretches back decades to our WWII-era founding.
Where substance meets scale
The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.
A lasting impact
We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.
Our Commitment to Anti-Racism and Racial Equity
The Ad Council is firmly and unequivocally committed to fighting systemic racism, injustice and anti-Blackness, within our walls and in the work we create, not just today, but every day.
We're all in this together
We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.
53BImpressions for our COVID-19 Vaccine Education Initiative.
5XThe increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008.
1.39MPeople potentially at risk for Type 2 diabetes who have completed our prediabetes risk test.
Learn With Us
How You Can Tear Down the "Paper Ceiling" and Uncover New Talent
STARs are all around us, the more than 70 million workers in the U.S. who are “skilled through alternative routes” (STARs), rather than via college degrees, and they make up 50% of the U.S. workforce.
January 25, 2023
A Deep Dive Into Our New Mental Health Initiative
According to a recent Ad Council study, 49% of Americans 16 to 65 years old say they have a mental health condition, and of that group, only 48% are getting help or treatment. As the importance of prioritizing mental health for all increases, so does the need for leaders in the industry to use the power of communications to provide communities with the tools they need.
November 18, 2022
Four Ways to Use Influencers to Move People from Awareness to Action
Who do Americans turn to as messengers of real, unbiased, trustworthy information around today’s most pressing social issues—particularly in a time when concerns around misinformation and fake news are at an all-time high?
December 12, 2022
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.