2001 - 2012
Following the tragedies of September 11th, the Ad Council and Austin-based ad agency GSD&M sought to celebrate the ideals that keep this country strong by highlighting the nation's extraordinary diversity. Showing people of all ages, races and religions stating, "I am an American," the ads helped the country to unite in the wake of the terrorist attacks. On the air just ten days after the tragedies, the ads conclude with the American motto, E Pluribus Unum, or "Out of Many, One." The response to these PSAs received by the Ad Council from Americans all over the world was unprecedented.