Health & Wellness

If you’re worried about the physical or mental health of a loved one, it can be hard to know how to start a conversation that could help them—and maybe even save their life. Over the years our health PSAs have prioritized educating everyday people on how to start conversations about Alzheimer’s, autism, suicide, vaping, and more.
Close family members know their loved ones best, and are typically the first to notice memory issues or cognitive problems but they’re often hesitant to initiate a conversation—even when they know something is wrong.

For those with Alzheimer’s and their family members, an early diagnosis can help decrease the burden of the disease by allowing more time for critical care planning. That’s why it’s so important to have these conversations.

To tell real, relatable stories of families who have benefited from early detection we created the “Our Stories” campaign in partnership with the Alzheimer’s Association. The campaign empowers people to have these critical conversations with loved ones when they notice something is different. The website offers families helpful tools and resources, including information on the disease and the benefits of an early diagnosis, as well as interactive conversation starters.
Though autism can be reliably diagnosed in children as young as 18 months, most aren’t diagnosed until they’re between four and five—and studies indicate that age is even higher for low-income and minority children.

Research shows that early diagnosis and early intervention is crucial; it can translate to a lifetime of impact by supporting healthy development, improved communication, and overall positive outcomes later in life. Our bilingual campaign featuring Julia, the four-year-old Sesame Street Muppet with autism, shows viewers that the more her family and friends understand her world, the brighter she shines.
In response to the coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms - launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.

The Coronavirus Response campaign aims to protect communities across the country as well as provide mental health support, because we’re all #AloneTogether.

Share these critical messages to help educate the public during this unprecedented time. For more information, visit
Nearly half of all adults in the United States have high blood pressure, and 50% of those with high blood pressure do not have their condition under control. Uncontrolled high blood pressure can lead to heart attack, stroke and other serious health issues.

However, people with high blood pressure can create a treatment plan with their doctor that can help reduce their risk.

Our campaign features survivors of heart attacks and strokes who encourage people with high blood pressure to talk to their doctor about starting—or restarting—a treatment plan that works for them.

Your blood pressure numbers could change your life. Start taking the right steps at
Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates, but with the new lung cancer screening, approximately eight million people in the U.S. who are at high risk for lung cancer can be saved with this early detection and treatment. If everyone at high risk were screened, close to 48,000 lives could be saved.

“Saved By The Scan” drives current and former smokers to take a lung cancer screening eligibility quiz at Since the campaign’s launch in August 2017, 31% of quiz respondents have been eligible for a low-dose CT scan.

The campaign has saved lives and continues to educate.
Young adulthood is a critical time, when many people experience mental health issues and significant stress from life transitions like moving from home and beginning college or a career.

Seize the Awkward empowers young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.

The new iteration of the campaign, “Whatever Gets You Talking,” showcases the variety of ways young people can start and continue those conversations with their friends, whether that be through a GIF, emoji, call or text.

The campaign drives to, where visitors can explore resources and tools to help them start a conversation with a peer around mental health.
More than one in three American adults have prediabetes and are at high risk of developing type 2 diabetes —a serious health condition that can lead to a heart attack or stroke. Of these individuals, more than 80% of people with prediabetes don't know they have it.Thankfully, the vast majority of people with prediabetes can take steps to reduce their risk. Through weight loss, diet changes, and increased physical activity, prediabetes can often be reversed.

These PSAs encourage viewers to visit the campaign website where they can take a one-minute risk test to know where they stand. The campaign highlights the importance of early diagnosis, speaking with your doctor and visiting to learn more about prediabetes.
Vaping has become a health epidemic for our kids. Nearly 8,000 kids start vaping every day, but parents can play an important role in preventing their kid from using e-cigarettes. Did you know that one vape pod can contain as much nicotine as one pack of cigarettes, which can harm the attention, memory, and brain development of children? With 5.4 million American kids already vaping, it’s important that parents talk to their children about the dangers of trying e-cigarettes.

“Talk About Vaping” drives parents to so they can Get Their Head Out of the Cloud and learn the facts about youth vaping so they can have proactive and ongoing conversations with their children about the dangers of vaping.