Health & Wellness

Nearly 70 million adults across the U.S. are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help.

“Love, Your Mind” inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships. Because when we start to see our mental health as a partnership that needs our love and attention, we can experience how taking care of it lays the foundation for success in every area of our lives.

All “Love, Your Mind” PSAs and activations promote LoveYourMindToday.org & ConAmorTuMente.org, a new website that helps individuals explore specific emotions and scenarios that can affect their mental health, along with suggesting self-care strategies and coping practices.

More than 6 million Americans live with Alzheimer’s, but fewer than half have received an official diagnosis. Close family members know their loved ones best and are typically the first to notice memory issues or cognitive problems but they’re often hesitant to initiate a conversation—even when they know something is wrong – or assume early signs of Alzheimer’s are typical aspects of aging.

Talking about the changes you are noticing in your loved one is hard, but an early diagnosis can have significant benefits, including eliminating uncertainty, qualifying for new and emerging treatments, and allowing participation in care decisions.

With assets available in English and Spanish, our work encourages the public to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones – whether it’s a parent, in-law, spouse, sibling or other family member. They are encouraged to visit the Alzheimer’s Association’s website (available in English and Spanish) to access helpful tools and resources, including information on the disease, benefits of an early diagnosis, conversation guides on how to speak with both loved ones and doctors, and more.

During a severe season, as many as 41 million Americans get sick from the flu, resulting in up to 710,000 hospitalizations every year. Furthermore, longstanding inequities that put undue burden and barriers on Black and Latinx/Hispanic communities have resulted in flu vaccine coverage disparities and disproportionate impacts of the flu. The Flu Vaccination campaign encourages everyone to get a flu shot to protect themselves, their loved ones, and their communities against the flu. This year, it can also help us avoid missing out on fun moments like spending time with family and friends.

PSAs direct audiences to GetMyFluShot.org for more information, including where to get a flu shot.

Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates, but with the new lung cancer screening, approximately fourteen million people in the U.S. who are at high risk for lung cancer can be saved with this early detection and treatment. If everyone at high risk were screened, close to 48,000 lives could be saved.

“Saved By The Scan” drives current and former smokers to take a lung cancer screening eligibility quiz at SavedByTheScan.org. Since the campaign’s launch in August 2017, 26% of quiz respondents have been eligible for a low-dose CT scan.

The campaign has saved lives and continues to educate.

There is a mental health crisis among our country’s youth. Young adolescents (10-14) are experiencing increased rates of mental health challenges and youth of color, in particular, face the additional trauma of systemic racism and greater challenges in accessing the support they need.

Sound It Out uses the power of music to help parents and caregivers have meaningful conversations with their middle schoolers about emotional wellbeing. We paired middle-school aged kids and their caregivers with musical artists, like KAMAUU, Tobe Nwigwe, Empress Of, and Lauren Jauregui, to create an album of exclusive songs inspired by the emotions in their conversations. The album is available at SoundItOutTogether.org and EscuchandoSentimientos.org, where caregivers can also access free, expert-vetted resources to guide conversations with their child about emotional wellbeing.

In 2022, nearly 49 million people ages 12 and older in the U.S. had a substance use disorder (SUD). But the data also shows that recovery is possible: about three-quarters of adults ages 26 or older who ever perceived themselves as having a SUD consider themselves to be in recovery or say they have overcome it.

To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them. The campaign aims to reach Black and Hispanic/Latinx communities, given the healthcare disparities and added stigma that these communities face on their paths towards recovery.

Young adulthood is a critical time, when many people experience mental health issues and significant stress from life transitions like moving from home and beginning college or a career.

Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.

Recognizing the need for culturally relevant content and resources for Black and Hispanic/Latine young adults, the new iteration of the campaign, “We Can Talk About It,” reflects the lived experiences of a diverse range of young people. Inspired by the insight that young people are surrounded by harmful messages around mental health, the campaign encourages them to counteract these messages by reaching out to friends who may be struggling.

The campaign drives to SeizeTheAwkward.org, where visitors can explore resources and tools to help them start a conversation with a peer around mental health.

More than 1 in 3 American adults has prediabetes, putting them at risk of developing type 2 diabetes, heart attack, or stroke. Of people with prediabetes, 81 percent don’t know they have it. The good news is that by making lifestyle changes like managing weight, eating healthier, and increasing physical activity, prediabetes can often be reversed.

These PSAs raise awareness of prediabetes to help people reverse prediabetes and prevent or delay the onset of type 2 diabetes. The campaign encourages audiences to take the 1-minute prediabetes risk test now at DoIHavePrediabetes.org (PodriaTenerPrediabetes.org in Spanish) to know where they stand.

Veterans are at higher risk for suicide compared to the general population. The suicide rate among Veterans in 2021 was 71.8% higher than non-Veteran adults in the U.S., according to the 2023 National Veteran Suicide Prevention Annual Report. Stressful life events like divorce, job loss, or housing troubles can be risk factors for suicide. Among Veterans, these challenges can be compounded by the stigma around seeking help.

But there is hope – resources are available and suicide is preventable. The new national Veterans campaign from the U.S. Department of Veterans Affairs and the Ad Council, “Don’t Wait, Reach Out”, encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.

The campaign directs to VA.gov/reach, a website with comprehensive resources and a user-friendly experience that makes it easier for Veterans to find guidance and support from across the full breadth of the VA’s offerings.

In 2021, there were nearly 108,000 drug overdose deaths - the highest number recorded in a 12-month period and a staggering 52 percent increase over the last two years. This rise in overdose-related deaths is being fueled by the prevalence of synthetic opioids, like fentanyl, which were involved in an estimated 66% of overdose deaths during this time period.

Fentanyl is often made illegally. It's laced into other drugs, like heroin and cocaine, and used to make fake versions of prescription pills. Because of this, many individuals who encounter fentanyl have encountered it unknowingly.

To increase awareness of the dangers & prevalence of fentanyl, this new campaign, Real Deal on Fentanyl, was created to educate young people 13-24 and arm them with lifesaving information . The campaign also includes a distinct forthcoming creative effort, targeted to parents of 13–24-year-olds, to help parents also understand the risks posed by fentanyl, and how they can talk to their children about this issue.

Vaping can cause irreversible lung damage and affect kids' brain development, but parents can play a vital role in preventing their kids from using e-cigarettes. Thousands of kids start vaping every day, so it's important for parents to have proactive and ongoing conversations about the dangers of trying e-cigarettes.

The most recent creative, “#DoTheVapeTalk,” capitalizes on popular viral dance video trends, and drives parents to visit TalkAboutVaping.org for tips on when and how to have the vape talk with their kids.