Young Voters in the 2022 Midterms

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This is a multi-phase, mixed-methods research study with the goal of helping brands and causes understand what they can do to excite and encourage these young people to vote. You can download the first phase of the Messaging Young Voters in the 2022 Midterms Report, which includes an environmental scan, social listening and qualitative analysis designed to understand young voters’ motivations and potential barriers to the voting process.

These initial results will inform a deeper quantitative exploration of insights in the next phase of the study to be released in the fall – both phases are being made public and shared with brands and nonprofits to incorporate these learnings into their get out the vote efforts to excite and encourage as many American youth as possible to vote.