Discovering Nature (African-American Market)

Discovering Nature (African-American Market)

Explore Campaign Media

  • TV

    Discovering Nature - Redwoods :30

    http://www.discovertheforest.org 37% of African-American children ages 6 to 12 participated in outdoor recreation in 2011, compared to 67% of Caucasian children in the same age range. Time spent in nature directly correlates to reduced prevalence of depression and anxiety, and this relationship has been shown to be strongest for children.

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  • TV

    Discovering Nature - Frog Discovery :30

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  • Radio

    Only in the Forest :60

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  • Sprout - DTF
    Web

    Sprout - DTF

    Sprout - DTF
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47% of parents of tweens reported that they had recently searched online for a nearby forest or park, up from 35% in 2011

Overview

Only 37% of African-American children ages 6 to 12 participated in outdoor recreation in 2011, compared to 67% of Caucasian children in the same age range. 

Discovering Nature’s African-American targeted campaign shows how the experience of exploring and discovery in the forest can open up children in this target to a world of possibilities; including their own limitless potential. Viewers are encouraged to visit www.DiscoverTheForest.org, where they can find their nearest forest and get ideas for outdoor activities.  

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