Autism is one of the fastest-growing serious developmental disorder in the United States.*
Today, one in 68 children is diagnosed with an autism spectrum disorder, a nearly 30 percent increase in the last two years. Despite this high prevalence, research shows that many parents of young children have very little knowledge about autism and are not seeking help early enough.
While there is currently no cure for autism, early detection and intervention can result in critical improvements over a lifetime. Research shows that early intervention services improve learning, communication and social skills in young children with autism. However, the current age of diagnosis among low-income families, particularly African American and Latino families, is higher than the general public.
Which is why the Autism Awareness campaign public service advertisements, created by volunteer agencies BBDO New York and LatinWorks, take audiences through the perspective of a child into an imaginative world to illustrate the signs of autism. The PSAs encourage parents of young children to visit AutismSpeaks.org/Signs to learn the signs of autism early, because seeking help can lead to better lifelong outcomes.
*Source: Centers for Disease Control and Prevention (CDC), Morbidity and Mortality Weekly Report(MMWR), 2009.