Safety

Research shows that teens know that things like pushing, shoving, making fun of someone’s differences, catfishing and more are very serious – but they say the most prevalent forms of “bullying” are behaviors where context and intent matter. The lines between just joking around and saying something hurtful have become very murky, contributing to a general culture of meanness that many teens experience daily.

When it comes to these instances of cruelty, they don’t realize the extremely harmful impact that their words and actions can have.

“Because of You” encourages teens to reflect on the power of their words and actions, and compels them to consider their long-lasting effect on others. By promoting self-reflection and focusing on specific actions, the campaign inspires teens to create a more empathetic and inclusive culture around them.
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.
Motor vehicle crashes are a leading cause of death for children age one to 13. Parents go to great lengths to ensure their children are safe and protected—but when it comes to car safety, many let their guard down.

To ensure parents and caregivers are properly securing their children in the best car seat restraint for their age and size, they can visit NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos.
Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and in Washington, D.C.

Many marijuana users don’t see a problem with driving after use, but research shows marijuana can slow reaction time, impair judgment of distance, and decrease coordination - all skills necessary for the safe operating of a vehicle.

Our campaign targets young men aged 18 to 35, many of whom reject the common stereotypes of marijuana users - and reminds viewers that if you feel different, you drive different. Don't drive high.
In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for Americans to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.

Since 2003, our campaign has empowered individuals, families, small businesses and communities to prepare for both natural and man-made disasters. “Ready” recommends taking four steps towards preparedness:

1. Be informed about the different types of emergencies that could occur and their appropriate protective actions.

2. Make a family emergency plan including information on how to reconnect and reunite.

3. Build emergency supply kits to ensure you’re prepared whether you’re at home, at work, or in the car.

4. Get involved by finding opportunities to support community preparedness.

The bilingual campaign encourages, educates, and empowers parents and caregivers to talk with their kids about emergency preparedness and take action together by visiting Ready.gov/kids.
Twenty-eight percent of New York residents have said they do not have any form of household emergency plan, and 64% do not have all of the recommended emergency supplies. On top of that, only 37% said they have a plan for how to find family members and reunite in the event of an emergency.

Launched in 2009, “Ready New York” is the New York City Emergency Management Department’s public education campaign for emergency preparedness—it’s designed to encourage the city’s 8.5 million residents to prepare for both natural and man-made emergencies and increase awareness of NYCEM’s suite of resources.

The latest bilingual campaign highlights the need for families to communicate w hen it counts, encouraging them to start making emergency plans by visiting NYC.gov/ReadyNY or calling 311 .
About 43 percent of U.S. adults live in a household where there is a firearm, and about 4.6 million children in America live in homes with unsecured firearms.

The End Family Fire campaign highlights the importance of safe gun storage and introduces the term “family fire,” giving a name to any shooting that involves an improperly stored or misused gun found in the home. Unintentional shootings, suicide, and intentional shootings are all forms of family fire.

Family fire is preventable, and this campaign tackles the issue head-on by encouraging gun owners to safely store their guns. We can all agree on the importance of preventing kids from having easy access to guns. Safe gun storage saves lives.
Texting and driving is dangerous—that’s a fact. But even though 94% of Americans recognize it’s dangerous to send a text while driving, and 91% recognize it’s dangerous to read one, many people still do it.

To address the disconnect between awareness and behavior, our campaign addresses the fact that people are personally engaging in a behavior that they know is dangerous. The campaign reminds drivers from 16 to 34 that no one is special enough to text and drive. Text and whatever. Just don’t text and drive.