Bullying. Living in a home with improperly stored weapons. Driving while buzzed, high, or texting. There are so many ways a life can be cut short. But there’s one great way to increase the safety of the lives of everyday Americans, and that’s education. Read on to learn more about our safety campaigns.
Research shows that teens know that things like pushing, shoving, making fun of someone’s differences, catfishing and more are very serious – but they say the most prevalent forms of “bullying” are behaviors where context and intent matter. The lines between just joking around and saying something hurtful have become very murky, contributing to a general culture of meanness that many teens experience daily.

When it comes to these instances of cruelty, they don’t realize the extremely harmful impact that their words and actions can have.

“Because of You” encourages teens to reflect on the power of their words and actions, and compels them to consider their long-lasting effect on others. By promoting self-reflection and focusing on specific actions, the campaign inspires teens to create a more empathetic and inclusive culture around them.
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.
Motor vehicle crashes are a leading cause of death for children age one to 13. Parents go to great lengths to ensure their children are safe and protected—but when it comes to car safety, many let their guard down.

To ensure parents and caregivers are properly securing their children in the best car seat restraint for their age and size, they can visit or
Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and in Washington, D.C.

Many marijuana users don’t see a problem with driving after use, but research shows marijuana can slow reaction time, impair judgment of distance, and decrease coordination - all skills necessary for the safe operating of a vehicle.

Our campaign targets young men aged 18 to 35, many of whom reject the common stereotypes of marijuana users - and reminds viewers that if you feel different, you drive different. Don't drive high.
In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for Americans to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.

Since 2003, our campaign has empowered individuals, families, small businesses and communities to prepare for both natural and man-made disasters. “Ready” recommends taking four steps towards preparedness:

1. Be informed about the different types of emergencies that could occur and their appropriate protective actions.

2. Make a family emergency plan including information on how to reconnect and reunite.

3. Build emergency supply kits to ensure you’re prepared whether you’re at home, at work, or in the car.

4. Get involved by finding opportunities to support community preparedness.

The bilingual campaign encourages, educates, and empowers parents and caregivers to talk with their kids about emergency preparedness and take action together by visiting
Twenty-eight percent of New York residents have said they do not have any form of household emergency plan, and 64% do not have all of the recommended emergency supplies. On top of that, only 37% said they have a plan for how to find family members and reunite in the event of an emergency.

Launched in 2009, “Ready New York” is the New York City Emergency Management Department’s public education campaign for emergency preparedness—it’s designed to encourage the city’s 8.5 million residents to prepare for both natural and man-made emergencies and increase awareness of NYCEM’s suite of resources.

The latest bilingual campaign highlights the need for families to communicate w hen it counts, encouraging them to start making emergency plans by visiting or calling 311 .
The End Family Fire campaign highlights the importance of safe gun storage and introduces the term “family fire,” giving a name to any shooting that involves an improperly stored or misused gun found in the home. Unintentional shootings, suicide, and intentional shootings are all forms of family fire.

With about 43 percent of U.S. adults living in a household where there is a firearm, family fire is an issue that affects communities across the country. Now, more than ever, storing guns safely – locked, unloaded, and separately from ammunition – can keep our families and communities safe.

To best protect your loved ones – store guns safely.
Please air December 26 - 31.

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock inspires dialogue about the dangers of drinking and driving and subsequently motivates men 21-34 years-old to stop driving ‘buzzed.’

Now in its 17th year, Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 28% from 14,409 in 2004 to 10,511 in 2018. However, there is still more work to be done. In December 2017, over 280 people were involved in an alcohol-impaired driving fatality and 296 people were killed in traffic fatalities on New Year’s Day. With your help this upcoming December, the road to safety continues.

It's important to support Project Roadblock during the December 26 - 31 period. Get ahead of the curve by downloading and slotting these PSAs into these dates!

Join This Year:
1. Pledge your station’s support.
2. Donate on-air, online, and social media inventory
3. Monetize with sponsorship. The deadline for sponsorship applications is December 16th, 2020.

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Texting and driving is dangerous—that’s a fact. But even though 94% of Americans recognize it’s dangerous to send a text while driving, and 91% recognize it’s dangerous to read one, many people still do it.

To address the disconnect between awareness and behavior, our campaign addresses the fact that people are personally engaging in a behavior that they know is dangerous. The campaign reminds drivers from 16 to 34 that no one is special enough to text and drive. Text and whatever. Just don’t text and drive.