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Secure Firearm Storage Campaign Toolkit

Family Fire refers to a shooting caused by someone having access to a gun from the home when they shouldn’t have it. Together, we can make homes safer and End Family Fire.

This toolkit is a resource to extend the reach of this important campaign. It includes PSAs, social media assets, and helpful tips to engage your partners and your community. The goal is to encourage gun owners to learn more about safe firearm storage and educate them on the next steps they can take to keep their loved ones, their homes and their communities safe.

Below are tips to amplify your support:

  • Make It Newsworthy: Incorporate content into your local news segments. Talking points available.
  • Post on Social: Use our pre-scripted content, or create your own.
  • Share Online: Embed our PSAs and social graphics on your site and social channels.

Campaign Fact Sheet

This one-page fact sheet includes background information on the secure firearm storage campaign.

Frequently Asked Questions

Learn more about the campaign and get answers to some frequently asked questions about the End Family Fire campaign and how to support the important message of secure firearm storage.

Resources For Campaign Amplification

We've provided all the resources you need to support the message of secure firearm storage in your community. Check out the documents below and click through to view all content available.

Secure Firearm Storage Campaign Talking Points

Prepare to share the End Family Fire message in your community with these talking points.
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Prepare to share the End Family Fire message in your community with these talking points.

Local Media Outreach Guide

Download the local media outreach guide to help get PSAs placed in your local community.
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Download the local media outreach guide to help get PSAs placed in your local community.

Secure Firearm Storage Suggested Social Copy

This document contains suggested copy to spread the word about #EndFamilyFire. Pair with a social graphic or campaign video and share on your channels.
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This document contains suggested copy to spread the word about #EndFamilyFire. Pair with a social graphic or campaign video and share on your channels.

Contact

For questions related to the campaign, please contact us below.