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Rocco Pallatto

VP, Development

Rocco is passionate about leveraging the power of big brands for social good. As VP of Development at the Ad Council, Rocco oversees a substantial portfolio of corporate donors, helping to integrate them with social causes and navigate the field of purpose-driven marketing. He specializes in fundraising, board relations, and the identification of new revenue models.

In his role, Rocco works with some of the biggest brands and top marketing executives in the world to support the Ad Council’s 40 annual social good programs-- tackling causes like Hunger Prevention, Emergency Preparedness and Girls in STEM. His work includes the Emmy award-winning campaign, Love Has No Labels and collaborations with brands including Anheuser-Busch, General Mills, JetBlue, Land O'Lakes, Mars, National Geographic, State Farm, Nationwide, and Bank of America.

Rocco has more than 15 years’ experience in the fields of marketing, sales and partnerships. Prior to the Ad Council, he held senior roles at The Halo Group, Jarad Broadcasting, and Charity Cars.