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Tony Foleno

SVP, Strategy and Evaluation

Tony advises strategic planning and evaluation for the Ad Council’s public service campaigns. Under his leadership, the Ad Council has developed sophisticated capabilities and methodologies to helpcampaigns better reach and connect with audiences, while establishing and measuring key performance indicators to assess and optimize campaigns. In addition, he leads analyses that inform best practices in social marketing. Tony chairs the Ad Council’s Research Committee, an advisory group comprised of thought leaders in marketing, research, and academia.

Tony serves on the Society for Health Communications’s steering committee, having served as society President in 2018-19. He serves as an advisory board member for several other social good and market research organizations. He has been a featured speaker at numerous events and conferences serving the marketing, tech, nonprofit and government sectors. Tony has been a key member on dozens of public service campaigns that have garnered industry-wide awards and accolades. Tony recently won honors as Researcher of the Year at the 2019 Quirk’s Marketing Research & Insight Excellence Awards.

Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds an M.A. in Sociology from Columbia University. Tony currently resides in Manhattan.