According to a 2013 OEM survey, 35 percent of New Yorkers said they did not feel prepared for an emergency. Additionally, 33 percent said they did not have any form of a household emergency plan, and 64 percent did not have all of the recommended emergency supplies. In New York City, with its more than 8.4 million diverse residents, the New York City Office of Emergency Management (OEM) has developed a comprehensive New York preparedness campaign, Ready NY.
The campaign is designed to encourage all New Yorkers to prepare for emergencies, both natural and man-made, including anything from fires, floods and building collapses to hurricanes or terrorist attacks. The localized PSAs were created pro bono by New York-based advertising agency, Deutsch Inc. The TV and radio ads are available in English and Spanish and highlight the need for creating a family emergency plan about where to go and what to do in the event of a local disaster. The PSAs direct New Yorkers to visit www.nyc.gov/ReadyNY or to call 311 to start their emergency plan.