Overview

America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity. Approximately 2 in 5 households headed by people age 55-64—over 9 million households—have no retirement assets saved at all. People age 50+ are the fastest growing age segment and can expect to pay for a longer retirement.

To help address this savings shortfall, AARP and the Ad Council launched the Saving for Retirement campaign to empower people to take control of their financial futures. This is a particularly important issue for African American / Black women: research shows that 57% of Black households have no retirement savings and African American women have higher unemployment rates and lower wages at every education level and occupation than their white peers.

The newest iteration of the Saving for Retirement campaign, “Tribute to Our Sheroes,” celebrates everything Black women do for their loved ones, encouraging them to care for themselves like they care for everyone else. Ads encourage these Sheroes to pay themselves for retirement now with free, personalized tips to help boost their retirement saving at AceYourRetirement.org/Shero.