Saving for Retirement

Saving for Retirement

Explore Campaign Media

  • TV

    :30 College Ace

    This PSA celebrates consumers for successfully acing the financial milestone of financing their child's education and urges them to apply that same savvy to their retirement savings. Visit AceYourRetirement.org for your personalized retirement saving action plan. 

    Share
    Close
  • TV

    :30 House Hunting Ace

    To encourage the public to get on track with their retirement, this PSA celebrates consumers for successfully acing the financial milestone of home ownership and urges them to apply that same savvy to their retirement savings. Visit AceYourRetirement.org for your personalized retirement saving action plan. 

    Share
    Close
  • TV

    :30 Travel Ace

    To encourage the public to get on track with their retirement, this PSA celebrates consumers for successfully acing the financial milestone of home ownership and urges them to apply that same savvy to their retirement savings. Visit AceYourRetirement.org for your personalized retirement saving action plan.

    Share
    Close
  • TV

    :30 Car - Saving for Retirement

    Share
    Close
  • AceYourRetirement.org 30 Sheet
    Outdoor

    AceYourRetirement.org 30 Sheet

    AceYourRetirement.org 30 Sheet
    Share
    Close
  • House Hunting Ace Full Page
    Print

    House Hunting Ace Full Page

    House Hunting Ace Full Page
    Share
    Close
2 in 5 households headed by Americans age 55-64 have no assets saved for retirement

Overview

America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity. Approximately 2 in 5 households headed by people age 55-64—over 9 million households—have no retirement assets saved at all. People age 50+ are the fastest growing age segment and can expect to pay for a longer retirement.

To help address this savings shortfall, AARP and the Ad Council are launching a Saving for Retirement campaign to empower people to take control of their financial futures. Taking an encouraging and empowering tone, the PSAs, created pro bono by FCB New York, celebrate the financial milestones and successes these savvy consumers have already aced—from home ownership, to vacation planning, to financing a child’s education. The PSAs urge them to apply that same financial know-how to get on track with their retirement savings with tips from AceYourRetirement.org

Visit AceYourRetirement.org to receive personalized retirement savings action plan. 

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites