Saving for Retirement

Saving for Retirement

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  • TV

    The Avo Show: Retirement Savings Tips :60 | Saving for Retirement | Ad Council

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  • Radio

    Saving for Retirement - Avo :30 Spot

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    Saving for Retirement - Avo :15 Spot

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  • Saving for Retirement - B
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    Saving for Retirement - B
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2 in 5 households headed by Americans age 55-64 have no assets saved for retirement

Overview

o America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity. People age 50+ are the fastest growing age segment in the U.S. and can expect to pay for a longer retirement. With nearly 7 in 10 Americans approaching retirement having less than a year’s income saved for retirement, this is an issue that hits home. Campaign PSAs empower adults 45-60 to prepare for their retirement with a free online tool that provides a personalized retirement savings action plan, to help viewers take charge of their financial futures today.  

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