America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity. Approximately 2 in 5 households headed by people age 55-64—over 9 million households—have no retirement assets saved at all. People age 50+ are the fastest growing age segment and can expect to pay for a longer retirement.
To help address this savings shortfall, AARP and the Ad Council launched the Saving for Retirement campaign to empower people to take control of their financial futures. Taking an encouraging and empowering tone, the PSAs, created pro bono by FCB New York, celebrate the financial milestones and successes these savvy consumers have already aced—from home ownership, to vacation planning, to financing a child’s education. The PSAs urge them to apply that same financial know-how to get on track with their retirement savings with tips from AceYourRetirement.org
Visit AceYourRetirement.org to receive personalized retirement savings action plan.