Overview

o America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity. People age 50+ are the fastest growing age segment in the U.S. and can expect to pay for a longer retirement. With nearly 7 in 10 Americans approaching retirement having less than a year’s income saved for retirement, this is an issue that hits home. Campaign PSAs empower adults 45-60 to prepare for their retirement with a free online tool that provides a personalized retirement savings action plan, to help viewers take charge of their financial futures today.