Saving for Retirement (African American/Black Female Market)

Saving for Retirement (African American/Black Female Market)

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  • TV

    Tribute to our Sheroes: Mom | Saving for Retirement | Ad Council

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  • TV

    Tribute to our Sheroes: Friend | Saving for Retirement | Ad Council

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  • Retirement - Print (Shero/Daughter)
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    Retirement - Print (Shero/Daughter)

    Retirement - Print (Shero/Daughter)
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  • Retirement - Print (Shero/Girlfriend)
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    Retirement - Print (Shero/Girlfriend)

    Retirement - Print (Shero/Girlfriend)
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  • Radio

    Retirement - Radio (Daughter :30)

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  • Radio

    Retirement - Radio (Husband :30)

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57% of Black households have no retirement savings

Overview

America is facing a looming retirement savings crisis and future generations will have a lower standard of living due to financial insecurity. Today, many average working households have virtually no retirement savings and for many the increased burden of debt is a reality. To help address this savings shortfall, AARP and the Ad Council launched the Saving for Retirement campaign to empower people to take control of their financial futures. This is a particularly important issue for African-Americans, where 33 percent of the population have less than one month of funds saved for a crisis. The newest iteration of the Saving for Retirement campaign, “Tribute to Our Sheroes,” celebrates everything Black women do for their loved ones and empowers them to take charge of their future with free, personalized tips to help boost their retirement savings so they can live comfortable, happy lives as they age. 

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