Browse Campaigns - ARCHIVE

Storytelling has the power to motivate us, inspire us, support us, and change us. With your support, Ad Council PSAs and other creative work impact the lives of millions of Americans by telling human stories and meeting people where they are to relay critical information on the day’s most pressing issues, from COVID-19 to racial justice, from mental health to gun safety. Here’s where you can learn more about all of our campaigns.
Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,0000 young people leave foster care without a family every year. Teens that have been adopted are more likely to graduate, go to college, and be more emotionally secure than their peers that have ‘aged out’ of foster care without the security and encouragement of family.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value there is in adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

Since the campaign’s launch 15 years ago, more than 30,000 children once listed on have been placed with permanent families.
Close family members know their loved ones best, and are typically the first to notice memory issues or cognitive problems but they’re often hesitant to initiate a conversation—even when they know something is wrong.

For those with Alzheimer’s and their family members, an early diagnosis can help decrease the burden of the disease by allowing more time for critical care planning. That’s why it’s so important to have these conversations.

To tell real, relatable stories of families who have benefited from early detection we created the “Our Stories” campaign in partnership with the Alzheimer’s Association. The campaign empowers people to have these critical conversations with loved ones when they notice something is different. The website offers families helpful tools and resources, including information on the disease and the benefits of an early diagnosis, as well as interactive conversation starters.
Though autism can be reliably diagnosed in children as young as 18 months, most aren’t diagnosed until they’re between four and five—and studies indicate that age is even higher for low-income and minority children.

Research shows that early diagnosis and early intervention is crucial; it can translate to a lifetime of impact by supporting healthy development, improved communication, and overall positive outcomes later in life. Our bilingual campaign featuring Julia, the four-year-old Sesame Street Muppet with autism, shows viewers that the more her family and friends understand her world, the brighter she shines.
Research shows that teens know that things like pushing, shoving, making fun of someone’s differences, catfishing and more are very serious – but they say the most prevalent forms of “bullying” are behaviors where context and intent matter. The lines between just joking around and saying something hurtful have become very murky, contributing to a general culture of meanness that many teens experience daily.

When it comes to these instances of cruelty, they don’t realize the extremely harmful impact that their words and actions can have.

“Because of You” encourages teens to reflect on the power of their words and actions, and compels them to consider their long-lasting effect on others. By promoting self-reflection and focusing on specific actions, the campaign inspires teens to create a more empathetic and inclusive culture around them.
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.
There are 48 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families and caring for their loved ones at the same time. For many, the caregiving role doesn’t start all at once—it starts with simple things like scheduling a doctor’s visit or helping with daily errands, then gradually expands until it becomes a major commitment. On average, caregivers provide 23 hours of care a week, the equivalent of an unpaid, part-time job.

Since 2011, we have encouraged caregivers to care not only for their loved ones, but also for themselves. To date, the campaign has targeted several audiences: general market women age 40 to 60, male caregivers age 35 to 60, and Hispanic/Latino and African American/Black caregivers with an emphasis on women ages 35 to 60.

The campaign directs viewers to AARP’s Family Caregiving site, where caregivers can find free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
The COVID-19 pandemic has made the 2020 Census more challenging than ever, and despite an extension many states are still far behind where they were in 2010. This once in a decade count determines over $1 trillion in federal spending each year for programs that help give children a strong start in life–like quality early education, healthcare, nutrition, and housing support. But the number of young children left uncounted is large and growing: in 2010, an estimated 1 in 10 children under age 5 were missed—that’s more than 2 million uncounted children.

The bilingual campaign features Sesame Street’s Count von Count, Elmo, and Rosita encouraging families to count all the kids in their home. Beloved characters explain that the census helps deliver important resources to their neighborhood and that it is fast, easy, and completely private.

Air PSAs through September to inspire all the members of your community to make their families count by including babies and kids on their census forms.

Visit and to learn more.
Motor vehicle crashes are a leading cause of death for children age one to 13. Parents go to great lengths to ensure their children are safe and protected—but when it comes to car safety, many let their guard down.

To ensure parents and caregivers are properly securing their children in the best car seat restraint for their age and size, they can visit or
In response to the coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms - launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.

The Coronavirus Response campaign aims to protect communities across the country as well as provide mental health support, because we’re all #AloneTogether.

Share these critical messages to help educate the public during this unprecedented time. For more information, visit
Millions of people are impacted each year by natural disasters. The best way to help those affected is by donating money rather than goods. Financial donations help support communities in the immediate aftermath of a disaster and are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

This campaign enables us to get into market quickly, usually within a few days of a disaster, when funds are needed most. It’s been used to fundraise for disasters like the California wildfires; hurricanes Harvey, Maria, Irma, and Katrina; and the earthquake in Nepal.

We drive consumers to and encourage donations to the victims of specific disasters as they happen, with funds distributed through GlobalGiving.
Studies show that when kids spend time outdoors, they become healthier, have lower stress levels and develop stronger immune systems. They also become more creative, and have greater respect for themselves, other people, and the environment.

Our campaign encourages parents and caregivers to reconnect with their family and nature by experiencing it firsthand. Immersive and restorative experiences are available in urban parks, green spaces, and preserves. Through exploration of local forests and parks, kids can build a lifelong connection to nature.

The campaign connects families to green spaces in their neighborhood by entering their zip code at or
Hate crimes are on the rise, and yet 85% of Americans consider themselves unprejudiced.

Bias and discrimination are among the most pressing issues facing our nation today. Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Throughout its duration, Love Has No Labels has opened a dialogue about our implicit biases—our assumptions, stereotypes, and unintentional actions toward others based on their perceived differences or labels—and erodes those biases by flooding the market with diverse images of love.

We believe love is the most powerful force to overcome bias. Together, we can create a more inclusive world.
Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and in Washington, D.C.

Many marijuana users don’t see a problem with driving after use, but research shows marijuana can slow reaction time, impair judgment of distance, and decrease coordination - all skills necessary for the safe operating of a vehicle.

Our campaign targets young men aged 18 to 35, many of whom reject the common stereotypes of marijuana users - and reminds viewers that if you feel different, you drive different. Don't drive high.
In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for Americans to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.

Since 2003, our campaign has empowered individuals, families, small businesses and communities to prepare for both natural and man-made disasters. “Ready” recommends taking four steps towards preparedness:

1. Be informed about the different types of emergencies that could occur and their appropriate protective actions.

2. Make a family emergency plan including information on how to reconnect and reunite.

3. Build emergency supply kits to ensure you’re prepared whether you’re at home, at work, or in the car.

4. Get involved by finding opportunities to support community preparedness.

The bilingual campaign encourages, educates, and empowers parents and caregivers to talk with their kids about emergency preparedness and take action together by visiting
Twenty-eight percent of New York residents have said they do not have any form of household emergency plan, and 64% do not have all of the recommended emergency supplies. On top of that, only 37% said they have a plan for how to find family members and reunite in the event of an emergency.

Launched in 2009, “Ready New York” is the New York City Emergency Management Department’s public education campaign for emergency preparedness—it’s designed to encourage the city’s 8.5 million residents to prepare for both natural and man-made emergencies and increase awareness of NYCEM’s suite of resources.

The latest bilingual campaign highlights the need for families to communicate w hen it counts, encouraging them to start making emergency plans by visiting or calling 311 .
While women make up half of the U.S. college-educated workforce, they hold only a little over a fourth of all STEM jobs. Research shows that young girls like STEM subjects—science, technology, engineering and math—but often feel that STEM isn’t for them due to outdated stereotypes. Girls are scared to fail in STEM, but She Can STEM shows girls that STEM is in everything, and experimenting is part of the journey.

She Can STEM inspires middle school girls to stay interested in STEM by showcasing how messy, experimental and hands-on STEM can be, and how daring to STEM can change the world.
These are uncertain times for everyone, but for households facing hunger, the coronavirus fallout—including school closures and job disruptions—can present an even greater threat. Millions of Americans, including children, will turn to food banks for much needed support.

As the largest hunger-relief organization in the United States, The Feeding America network of food banks feeds millions of families each year, especially during times of disasters and national emergencies. Updated PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.
What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the everyday struggles and victories of being a dad to give all fathers the confidence and encouragement to keep going. The campaign hashtag “#Dadication” is part of an ongoing effort to encourage dads to play an active role in their children’s lives.

All PSAs direct audiences to visit for parenting tips, fatherhood programs and other resources.

As many as 45 million Americans get sick with the flu each season, resulting in up to 810,000 hospitalizations. Furthermore, longstanding inequities that put undue burden and barriers on Black and Latinx/Hispanic communities have resulted in flu vaccine coverage disparities and disproportionate impacts of the flu. The Flu Vaccination campaign encourages everyone to get a flu shot to protect themselves, their families and their communities—while also saving medical resources that can be used to care for COVID-19 patients.

PSAs direct audiences to for more information, including where to get a flu shot.
The End Family Fire campaign highlights the importance of safe gun storage and introduces the term “family fire,” giving a name to any shooting that involves an improperly stored or misused gun found in the home. Unintentional shootings, suicide, and intentional shootings are all forms of family fire.

With about 43 percent of U.S. adults living in a household where there is a firearm, family fire is an issue that affects communities across the country. Now, more than ever, storing guns safely – locked, unloaded, and separately from ammunition – can keep our families and communities safe.

To best protect your loved ones – store guns safely.
Nearly half of all adults in the United States have high blood pressure, and 50% of those with high blood pressure do not have their condition under control. Uncontrolled high blood pressure can lead to heart attack, stroke and other serious health issues.

However, people with high blood pressure can create a treatment plan with their doctor that can help reduce their risk.

Our campaign features survivors of heart attacks and strokes who encourage people with high blood pressure to talk to their doctor about starting—or restarting—a treatment plan that works for them.

Your blood pressure numbers could change your life. Start taking the right steps at
For more than 34 million American adults without a high school diploma, opportunities are limited. Many are living in poverty. But it’s not too late.

Since 2010, has connected more than one million people with free adult education classes to help them earn their high school equivalency, so they can connect to a better tomorrow.
Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates, but with the new lung cancer screening, approximately eight million people in the U.S. who are at high risk for lung cancer can be saved with this early detection and treatment. If everyone at high risk were screened, close to 48,000 lives could be saved.

“Saved By The Scan” drives current and former smokers to take a lung cancer screening eligibility quiz at Since the campaign’s launch in August 2017, 31% of quiz respondents have been eligible for a low-dose CT scan.

The campaign has saved lives and continues to educate.
Please air December 26 - 31.

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock inspires dialogue about the dangers of drinking and driving and subsequently motivates men 21-34 years-old to stop driving ‘buzzed.’

Now in its 17th year, Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 28% from 14,409 in 2004 to 10,511 in 2018. However, there is still more work to be done. In December 2017, over 280 people were involved in an alcohol-impaired driving fatality and 296 people were killed in traffic fatalities on New Year’s Day. With your help this upcoming December, the road to safety continues.

It's important to support Project Roadblock during the December 26 - 31 period. Get ahead of the curve by downloading and slotting these PSAs into these dates!

Join This Year:
1. Pledge your station’s support.
2. Donate on-air, online, and social media inventory
3. Monetize with sponsorship. The deadline for sponsorship applications is December 16th, 2020.

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When we recycle, we create something new. Shampoo bottles transform into hairbrushes. Body wash bottles become toothbrushes. Toilet paper rolls turn into tissue boxes.

Our campaign inspires Americans to create new things by recycling common kitchen plastics — showing what we can create when we all work together to turn trash into treasure.
America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity.

People 50 and older are the fastest growing age segment in America, and they can expect to pay for a longer retirement. Yet nearly seven in 10 Americans approaching retirement having less than a year’s income saved.

Since 2017, we have empowered adults 45 to 60 to prepare for their retirement. The campaign directs viewers to a three-minute online chat with Avo, a friendly digital retirement coach. After completing the chat, viewers receive a personalized retirement savings action plan with free tips to help them take charge of their financial futures today.
Millions of healthy and treatable cats and dogs need help finding a home. While every shelter pet is unique, there’s one thing they have in common - they’re all pure love.

“#AdoptPureLove” builds off previous work and celebrates the unique traits of shelter pets that create incredible bonds with their human parents.

Our campaign includes personal stories that spotlights the bond between celebrities and athletes and their pets, as well as everyday people, all of whom encourage potential pet owners to adopt from animal shelters and rescue groups.

In 2019, over 1.6M people visited to find an adoptable pet near them.
Young adulthood is a critical time, when many people experience mental health issues and significant stress from life transitions like moving from home and beginning college or a career.

Seize the Awkward empowers young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.

The new iteration of the campaign, “Whatever Gets You Talking,” showcases the variety of ways young people can start and continue those conversations with their friends, whether that be through a GIF, emoji, call or text.

The campaign drives to, where visitors can explore resources and tools to help them start a conversation with a peer around mental health.
Texting and driving is dangerous—that’s a fact. But even though 94% of Americans recognize it’s dangerous to send a text while driving, and 91% recognize it’s dangerous to read one, many people still do it.

To address the disconnect between awareness and behavior, our campaign addresses the fact that people are personally engaging in a behavior that they know is dangerous. The campaign reminds drivers from 16 to 34 that no one is special enough to text and drive. Text and whatever. Just don’t text and drive.
More than one in three American adults have prediabetes and are at high risk of developing type 2 diabetes —a serious health condition that can lead to a heart attack or stroke. Of these individuals, more than 80% of people with prediabetes don't know they have it.Thankfully, the vast majority of people with prediabetes can take steps to reduce their risk. Through weight loss, diet changes, and increased physical activity, prediabetes can often be reversed.

These PSAs encourage viewers to visit the campaign website where they can take a one-minute risk test to know where they stand. The campaign highlights the importance of early diagnosis, speaking with your doctor and visiting to learn more about prediabetes.
The 2020 election was on track to have historic voter turnout as part of record voter enthusiasm. The COVID-19 pandemic, however, has set back efforts to increase voter registrations and participation. In fact, registration is down 70% in some states due to the pandemic and Americans are rightly confused about how they can cast their ballot this year.

These new PSAs remind Americans (with an emphasis on communities of color) that their vote can impact issues such as racial justice, healthcare, the environment, and more.

The work drives to, where Americans can access tools and resources that allow them to check their registration status and make a plan to vote.
For more than 75 years, Smokey Bear has protected our forests and promoted wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of America’s longest-running PSA campaign.

Smokey’s message remains relevant today, as nearly nine out of ten wildfires nationwide are caused by humans and can be prevented. Additionally, during these unprecedented times, spending time outdoors has never felt more valuable. Whether we’re passing the time in public lands or in our own backyards, we all have a role to play in keeping our safe places safe by acting responsibly and doing our part to help prevent wildfires.

For tips on safe recreation, visit and for more information on wildfire prevention, visit
Whether you’ve lost your job or are starting a new career, now is the time to develop in-demand skills and embrace new ways of learning them. The campaign encourages people who are facing a career change – whether unemployed, underemployed or just starting out – you can start on the path toward learning new skills.

Featuring stories from real individuals who found fulfilling careers after embracing new ways of learning and building in-demand skills, the Find Something New –campaign created in collaboration with Apple, IBM and the White House – helps Americans of all ages, experiences and backgrounds develop their career skills in new and flexible ways, so they can get back on their feet today and thrive tomorrow.

There’s more than one path to a new career. Find yours at
Vaping has become a health epidemic for our kids. Nearly 8,000 kids start vaping every day, but parents can play an important role in preventing their kid from using e-cigarettes. Did you know that one vape pod can contain as much nicotine as one pack of cigarettes, which can harm the attention, memory, and brain development of children? With 5.4 million American kids already vaping, it’s important that parents talk to their children about the dangers of trying e-cigarettes.

“Talk About Vaping” drives parents to so they can Get Their Head Out of the Cloud and learn the facts about youth vaping so they can have proactive and ongoing conversations with their children about the dangers of vaping.