Environment

Discovering Nature

Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. Our latest creative work highlights the power of authentic storytelling to showcase the forest as a place where families can deepen their connection with each other and with the outdoors, while making the forest part of their story.

Stories come to life at local parks and forests. They're places full of wonder, where imagination thrives, stories come to life, and memories are made. Our campaign encourages Latino and Black parents and caregivers to make the forest part of their family’s story by experiencing nature firsthand.

Share Campaign

Sponsors
U.S. Forest Service
Agencies
The Foundry, BYU AdLab, David&Goliath, Euro RSCG New York

Assets

Television
Language
Target Audience
Sort by: Sort by:
Radio
Language
Target Audience
Sort by: Sort by:
Banner Print
Language
Target Audience
Sort by: Sort by:
Out Of Home
Language
Sort by: Sort by: