Discovering Nature

Studies show that when kids spend time outdoors, they become healthier, have lower stress levels and develop stronger immune systems. They also become more creative, and have greater respect for themselves, other people, and the environment.

Our campaign encourages parents and caregivers to reconnect with their family and nature by experiencing it firsthand. Immersive and restorative experiences are available in urban parks, green spaces, and preserves. Through exploration of local forests and parks, kids can build a lifelong connection to nature.

The campaign connects families to green spaces in their neighborhood by entering their zip code at DiscoverTheForest.org or DescubreElBosque.org.

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U.S. Forest Service
The Foundry, BYU AdLab, David&Goliath, Euro RSCG New York


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Out Of Home
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