Discovering Nature

Discover the Forest

Explore Campaign Media

  • TV

    It's A Short Ride | Discover The Forest | Ad Council

    Over 80% of Americans live in cities. Fortunately, families don’t have to leave the city to take their kids on an adventure to the forest. These new PSAs show parents and caregivers of tweens (ages 8-12) how accessible outdoor spaces are even when living an urban area. Through exploration of the green spaces and parks right in their neighborhoods, parents and their children can still feel connected to nature and ultimately create a lifelong interest in spending time in nature. Discovertheforest.org

    Share
    Close
  • Radio

    Discovering Nature - Taxi :60

    Play Audio 1.84 MB
    Share
    Close
  • Discovering Nature - Hike
    Outdoor

    Discovering Nature - Hike

    Discovering Nature - Hike
    Share
    Close
  • Discovering Nature - Canoe
    Outdoor

    Discovering Nature - Canoe

    Discovering Nature - Canoe
    Share
    Close
  • Discovertheforest.org
    Web

    Discovertheforest.org

    Discovertheforest.org
    Share
    Close
  • TV

    Connected | Discover The Forest | Ad Council

    Share
    Close
47% of parents of tweens reported that they had recently searched online for a nearby forest or park, up from 35% in 2011

Overview

Kids enjoy the time they spend outside. In fact, 88 percent of kids say they like being in nature and 79 percent wish they could spend more time there.

And that’s good news. When kids spend time outdoors, they get the chance to explore, use their imaginations, discover wildlife, and engage in unstructured and adventurous play. Additionally, studies show they have lower stress levels, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future.

Unfortunately, population shifts to urban and suburban environments, an increase in scheduled activities, and a lack of awareness of—or access to—nature keep kids and families from enjoying these benefits.

That’s why the Ad Council worked with the U.S. Forest Service and David & Goliath on the newest iteration of the Discover the Forest campaign, which encourages families to break from technology and discover the nature around them, using trails as their guide. 

The newest PSAs illustrate how parents and caregivers can use trails as a guide to the nature all around them, helping them and their children to unlock moments of discovery and inspiring curiosity. Viewers are directed to DiscoverTheForest.org,where they can search for nearby areas to explore and pick up quick tips on enjoying their time outdoors. The campaign also has Facebook, Instagram, and Twitter accounts where followers share and explore the beauty of the forest and the health benefits associated with spending time outside.

"We live in a world where technology consumes our every thought and doesn’t seem to be slowing down,” says David Angelo, founder and chairman of David & Goliath. “We need to inspire people to break away from the exponential chatter and listen to the thoughts that have been with us long before technology. Because you never know what you’ll discover, in the forest."

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites