Bring Good Home℠
The dream of building a fulfilling career is a common one. But many people in our communities need training, career counseling and support to make their career goals a reality. ‘Bring Good Home’ celebrates Goodwill shoppers as local heroes whose purchases support community-based Goodwill programs and services that help their neighbors find and succeed in good jobs.
Goodwill Industries International is a global social services enterprise and the leading nonprofit provider of job placement and training programs and career support services in the United States. To create these programs, a network of 161 local Goodwill organizations sell donated clothes and other household items in more than 3,300 stores and online at shopgoodwill.com®. Goodwill® uses the revenue earned from the sale of these goods to create job skills training and development, and to provide other community-based services such as child care, financial education, free tax preparation, and mentoring. In fact, collectively, more than 87 percent of the revenue spent at Goodwill stores nationwide is reinvested in community-based services including free resume preparation, career counseling, interviewing skills and dress etiquette.
The Ad Council worked with pro bono agency, Digitas, to produce public service advertisements that encourage audiences to shop at their local Goodwill– creating the revenue that allows Goodwill organizations to provide job training programs and more in local communities. The creative aims to show people that their purchases at a Goodwill store doesn’t just build their wardrobe, it fuels local job training and employment placement opportunities in their neighborhood, giving the whole community a reason to cheer.