"Donate Stuff. Create Jobs."
Today, 8.9 million Americans are out of work. And nearly 15 percent of the workforce is underemployed—which includes part-time workers who would prefer full-time employment.
Through 162 local, independent headquarters, Goodwill provides employment training, job placement and other community-based services (such as financial education and youth mentoring) nationwide. In 2016, more than 313,000 people in the United States and Canada connected with jobs or earned employment using Goodwill organizations’ career services programs, and more than 34 million people used computers and mobile devices to access education, training, mentoring and online learning services offered by Goodwill organizations to strengthen their skills.
Goodwill sells donated goods through 3,200 retail stores across the U.S. and Canada and online at shopgoodwill.com. Goodwill channels more than 87% of sales revenue from donated goods to provide job training, employment placement services, and other programs. In an effort to encourage donations and increase revenue, the Ad Council teamed up with Goodwill to show audiences how donations of clothing and household items can support job growth in their communities.
The Ad Council worked with VML to produce public service advertisements that metaphorically depict the many jobs that can be found in donated objects. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities.
All PSAs conclude with the tagline, “Donate Stuff. Create Jobs,” and direct audiences to visit Goodwill.org to find their local donation centers. The site also features the Donation Impact Calculator, which allows users to calculate how a donation might equate to services for someone who is seeking employment.