Autism is one of the fastest-growing serious developmental disorders in the United States.
Today, 1 in 59 children is diagnosed, an increase from 1 in 150 in 2002 and 1 in 88 in 2008 based on CDC reports.* Despite this high prevalence, the average age of diagnosis in the United States is about 5 years old and studies suggest the potential for higher rates of missed diagnoses in Hispanic and low income communities. While there is currently no cure for autism, early detection and can translate to a lifetime of impact by supporting healthy development, improving communication, decreasing challenging behaviors and leading to positive outcomes later in life.
Through a partnership with Sesame Street, the new PSAs, created by BBDO NY, feature Julia (a Muppet with autism) and show audiences that the more her family and friends understand her world, the brighter she shines.
Ultimately, the PSAs inform parents of the signs of autism and encourages them to get their children screened by showing them all the positive possibilities following a diagnosis.
Centers for Disease Control and Prevention (CDC) Data & Statistics on Autism Spectrum Disorder, 2018
Centers for Disease Control and Prevention (CDC) Data on Autism: Five Facts to Know, 2018