Autism is one of the fastest-growing serious developmental disorders in the United States. *
Today, 1 in 68 children is diagnosed, a nearly 30% increase in three years. Despite this high prevalence, research shows that many parents of young children have very little knowledge about the signs of autism and are not seeking help early enough. While there is currently no cure for autism, early detection and intervention can result in critical improvements across the lifespan.
The campaign was developed by BBDO and Latinworks, and includes a full suite of TV, radio, print, outdoor and digital assets. TV and radio assets are available in both English and Spanish. The latest round of creative, entitled “World of Autism” takes audiences through an imaginative world to illustrate the signs of autism. The PSAs encourage parents to visit AutismSpeaks.org/Signs to learn the signs of autism early, because seeking help can lead to better lifelong outcomes.
*Source: Centers for Disease Control and Prevention (CDC), Morbidity and Mortality Weekly Report (MMWR), 2009.