Safety

Emergency Preparedness

In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for Americans to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.

Since 2003, our campaign has empowered individuals, families, small businesses and communities to prepare for both natural and man-made disasters. “Ready” recommends taking four steps towards preparedness:

1. Be informed about the different types of emergencies that could occur and their appropriate protective actions.

2. Make a family emergency plan including information on how to reconnect and reunite.

3. Build emergency supply kits to ensure you’re prepared whether you’re at home, at work, or in the car.

4. Get involved by finding opportunities to support community preparedness.

The bilingual campaign encourages, educates, and empowers parents and caregivers to talk with their kids about emergency preparedness and take action together by visiting Ready.gov/kids.

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Sponsors
Federal Emergency Management Agency (FEMA)
Agencies
Leo Burnett, Wordsworth & Booth, Schafer Condon Carter, Newfangled

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