Empowering Girls in STEM

Research shows that young girls enjoy subjects like science, technology, engineering, and math (STEM), but as they get older, they start to feel that STEM isn’t for them.

While women make up half of the U.S. college-educated workforce, they hold only a little over a fourth of all STEM jobs. So why aren’t more young women starting careers in STEM? When we asked Gen Z girls, they said STEM jobs weren’t cool, diverse, or smart…and just not for them.

Research shows that approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in that interest.

“She Can STEM” inspires middle school girls to stick with it by showcasing female role models in a variety of STEM fields. Our campaign gives girls from 11 to 15 the inspiration they need to see themselves in STEM.

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Ad Council
Wordsworth & Booth, McCann NY, Amplifier


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