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We tell stories that move people

Storytelling has the power to motivate us, inspire us, support us and change us. With your support, Ad Council creative impacts the lives of millions of Americans.

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MEDIA PLANNING

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Latest Campaigns

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Paths to Recovery

In 2021, 46 million people ages 12 and older in the U.S. had a substance use disorder. But the data also shows that recovery is possible: about three-quarters of adults ages 26 or older who ever perceived themselves as having a SUD consider themselves to be in recovery or say they have overcome it.

To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them.
November 1, 2023
Health & Wellness

Community

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Adoption from Foster Care

This campaign highlights the need for families for the nearly 109,000 youth waiting for adoption in the U.S. foster care system.
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Diversity & Inclusion

This campaign encourages caregivers to care not only for their loved ones, but also for themselves.
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Transforming Hiring & Diversifying Talent

This campaign helps Employers and workers Skilled Through Alternative Routes (STARs) tear the paper ceiling.
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Education

High School Equivalency

This campaign connects nearly two million people with free adult education classes to help them earn their high school equivalency.
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Saving for Retirement

The Saving for Retirement campaign empowers people to take control of their financial futures.
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ENVIRONMENT

Wildfire Prevention

The Wildfire Prevention campaign encourages responsibly and doing our part to help prevent wildfires.
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HEALTH & WELLNESS

Adult Mental Health

This campaign inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships.
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Alzheimer's Awareness

This campaign encourages the public to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones so they can get help.
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Type 2 Diabetes Prevention

These PSAs raise awareness of prediabetes to help people reverse prediabetes and prevent or delay the onset of type 2 diabetes.
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SAFETY

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Buzzed Driving Prevention

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel.
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Emergency Preparedness

This campaign encourages, educates, and empowers families to develop their own emergency preparedness plans.
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Safe Gun Storage

The End Family Fire campaign highlights the importance of safe gun storage and introduces the term “family fire,” giving a name to any shooting that involves an improperly stored or misused gun found in the home.
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